BEIJING, June 27, 2024 /PRNewswire/ -- From
June 24 to 27, Kempinski Hotels,
Europe's oldest luxury hotel
brand, in collaboration with contemporary Chinese luxury brand
NUO Hotels, hosted the 2024 Kempinski and NUO Hotels China
Roadshow in Beijing and
Shanghai. The event aims to
showcase the group's vast and diverse brand offering, alongside its
premium services, reaffirming Kempinski and NUO's unwavering
dedication to enhancing the customer experience in China.
![](https://mma.prnewswire.com/media/2447221/Kempinski_Hotels_and_NUO_Hotels_Launch_China_Roadshow_to_Showcase_Diverse_Brands_and_Services.jpg)
The roadshow attracted the participation of 28 Kempinski hotels
including eight properties from outside China, and three NUO hotels. Kempinski's Chief
Commercial Officer, Amanda Elder,
commented, "China plays a pivotal
role in Kempinski Hotels' global strategic blueprint, serving as a
cornerstone of our expansion and investment efforts. Our unwavering
commitment is to deliver comprehensive, thoughtful, and exceptional
services to our Chinese guests. Additionally, our multi-brand
matrix strategy is tailored to address the diverse and personalized
needs of business travelers in the market. The approach not only
solidifies our brand's standing but also enhances our market
competitiveness."
As one of the first international hotel groups to enter the
Chinese market, Kempinski established its presence in Beijing in 1992 with the opening of Kempinski
Hotel Beijing Lufthansa Center (Now Kempinski Hotel Beijing Yansha
Center). In 2001, it formed a joint venture, Key International
Hotel Management. Over 32 years in China, Kempinski has deeply rooted itself in
the market.
Alongside, NUO, a premium Chinese brand, has embedded local
culture as its core. Each new location serves as a fresh canvas for
NUO to reinterpret and express the unique Chinese culture of a
particular era or region. NUO is steadfast in its commitment to
diversifying its portfolio across the business, holiday, and
heritage hotel segments, and is currently rounding out this
offering with three hotels in Beijing.
In April 2024, Bristoria, a
Kempinski brand, opened its first hotel in Yangzhou City,
China. Embodying the philosophy of
simplicity with depth, Bristoria emphasizes a relaxed ambiance,
dedicated to offering travelers a premier, one-stop service
platform tailored for business travel.
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