Advising on the impact of AI in growth operations, CRM, sales
force automation, and customer success technologies
PALO
ALTO, Calif., July 1, 2024
/PRNewswire-PRWeb/ -- Constellation Research today announced the
appointment of Martin Schneider as
vice president and principal analyst to research and advise clients
on growth operations, CRM, sales force automation, sales
performance and revenue optimization, and customer success
technologies. The appointment of Schneider reinforces
Constellation's ongoing commitment to providing strategic guidance
to companies seeking to transform business and disrupt markets by
understanding, adopting, and leveraging future-forward
strategies.
"We're excited to bring Martin on board for
his expertise, thought leadership, and diligence in covering
customer facing technologies and industry leading topics on revenue
and growth."
Schneider has had a unique career that has spanned both analyst
and practitioner roles, focused on high technology and related
industries. The unifying factor has always been both a keen
analysis of go-to-market trends, while also having achieved success
as a revenue leader.
"I am thrilled to be joining such an incredible team of
forward-thinking analysts and visionaries," said Schneider. "It is
a very exciting time in the world of front office software: as
artificial intelligence and a renewed focus on growth across all
customer lifecycle touch points has resulted in a new wave of
innovation. I am eager to help advise both technology practitioners
and providers alike through these new, uncharted waters."
Schneider started his career as a journalist covering B2B
technologies, and quickly transitioned into a leading analyst
covering application software for the 451 Group in NYC, where he
specialized in CRM, marketing automation, and business intelligence
and analytics technologies. As a former Head of Research at
ANNUITAS, a leading go-to-market consultancy and advisory firm,
Martin has consistently driven revenue growth and product
strategy.
"In the ever-confusing world of influencers, bloggers, and media
personalities all attempting to conduct research and analysis, our
clients expect trusted voices and industry experience in their
analysts," noted R "Ray" Wang, CEO and founder of Constellation
Research. "We're excited to bring Martin on board for his
expertise, thought leadership, and diligence in covering customer
facing technologies and industry leading topics on revenue and
growth. As AI permeates the technology landscape, our clients seek
thoughtful and critical analysis in separating the hype from the
reality. You can expect Martin to be on top of each trend and
making sense of what buyers want and what vendors need to know in
their roadmaps."
After analyzing various go-to-market strategies of dozens of
technology vendors, Schneider made the move to the vendor side,
where he led successful go-to-market teams for several startups and
established tech providers, including SugarCRM, Basho Technologies,
Caspio, and SupportLogic.
At Constellation Research, Schneider will merge his two passions
in producing research and analysis around modern go-to-market and
growth strategies for a broad set of B2B professionals.
ABOUT CONSTELLATION RESEARCH
Constellation Research is a technology research and advisory
firm based in Silicon Valley. We deliver strategic guidance to
companies seeking to transform their businesses through the early
adoption of disruptive technology. Our analysts draw on their
experiences as practitioners to deliver pragmatic advice to CXOs
leading digital transformation within their organizations. Clients
include board of directors, C-suite executives, line-of-business
leaders, and IT visionaries who are not afraid to challenge the
status quo. Our mission is to conduct research on emerging
technologies, identify and validate trends, and empower our clients
to succeed in the digital economy. Constellation Research also
hosts DisrupTV, a show hosted by our founder R "Ray" Wang, which
features disruptive leaders and reaches 40k+ viewers each week.
Media Contact
Elle Froze, Constellation Research, 414-254-3525,
elle@constellationr.com, https://www.constellationr.com/
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SOURCE Constellation Research