Back to Hogwarts real life and digital celebrations
confirmed for cities all over the world, including New York, Madrid, Rome,
Rio de Janeiro, Hamburg, Paris, London, Tokyo, and more
LONDON, July 23,
2024 /PRNewswire/ -- Back to Hogwarts
(1st September) is one of the biggest moments in the
wizarding calendar, marking the day students make their way back to
the magical school for another year of mayhem and adventure. Today,
it's a day of global celebration so, grab your copy of Harry
Potter and the Philosopher's Stone, shake out those robes,
stock up on Chocolate Frogs and practice your swish and
flick … it's time to go Back to Hogwarts!
BLOCKBUSTER FILMS RETURN TO THE WORLD'S BIG
SCREENS
Grossing over $7.7
billion at the box office during their original theatrical
run, Harry Potter is one of the most enduringly popular series of
all time. Theatres all over the world will run special Back to
Hogwarts screenings of the iconic movies between now and the
1st of September. Check www.wizardingworld.com and
local listings for details.
BACK TO HOGWARTS X SNAPCHAT
On 1st
September, Snapchatters worldwide can access two brand new Back to
Hogwarts Lenses inspired by the famous Sorting Hat and Harry
Potter: Quidditch Champions, exclusively via the app.
From 26th August until 9th September, fans in London, Paris, Rio de
Janeiro, New York City and
Tokyo can see how the Hogwarts
Express looks against a backdrop of five of the world's most iconic
landmarks - The Eiffel Tower, Copacabana Fort, The National
Gallery, Grand Central Terminal, and the Hachiko Statue. Scan and
marvel as the iconic train comes to life on screen.
GLOBAL FAN CELEBRATIONS
Harry Potter has a fan
community like no other - expect digital activities, in-person
events, watch-alongs, and celebratory moments at Harry Potter
destinations around the world - including The Wizarding World of
Harry Potter at Universal Destinations & Experiences, all three
Warner Bros. Studio Tours and various Harry Potter travelling
experience locations. Fans can also engage in Harry Potter
activities and see the latest LEGO Harry Potter range at select
LEGO retail stores and LEGO.com, with more details to follow soon.
Here's a peek at some of the exciting activity planned…
UK
- As the home of Harry Potter, the UK's Back to
Hogwarts festivities have significantly grown in popularity as more
fans join the community. In recognition of this, celebrations are
adapting so that as many fans as possible can be part of the
magic.
- From today, UK and Ireland
fans are invited to enter a competition to win the ultimate Back
to Hogwarts experience! One lucky winner and their family will
be whisked away on an exclusive celebration weekend, including a
personalised Hogwarts house bundle, attendance at a VIP feast in
the Great Hall at Warner Bros. Studio Tour London – The
Making of Harry Potter on 31st August, followed by a stay
at the luxurious Grove Hotel. For details on how to enter and full
T's and C's, visit www.wizardingworld.com.
- Wizarding Wednesdays return on 31st July with spellbinding
goodies up for grabs, think tickets to the
multi-award-winning Harry Potter and the Cursed
Child in London, a
personalised Hogwarts House Gift Trunk, a copy
of the forthcoming Warner Bros. Games title Harry
Potter: Quidditch Champions and more.
- Come 1st September, fans are strongly
discouraged from travelling to Kings Cross as there will be no
event, departure board or countdown at the station. Instead,
everyone is invited to tune in and join proud Hufflepuff and King
of the Jungle, Sam Thompson in a
specially recorded online programme made in celebration of Back to
Hogwarts! Head to the official Harry Potter YouTube
channel to watch along at 11:00am
BST / 06:00am ET.
- Wizards and witches have the chance to attend a special Wand
Dance Workshop, hosted by Harry Potter and the Cursed
Child's Resident Movement Director Tash Holway. Visit the Cursed Child
website for details on how to enter for the chance to take
part.
- House of MinaLima also invites fans to join a special
event on the 1st of September where they can get
their hands on a limited-edition giveaway Back to Hogwarts 2024
button badge (while supplies last), with more surprises to be
announced. Visit minalima.com/whats-on for more
info.
USA
- For the first time, US fans are invited to a special Back
to Hogwarts pop-up, held in the beautiful Vanderbilt Hall at
Grand Central Terminal in New York
City.
- The event is free to attend and will be open daily from
30th August to 1st September, expect magical
performances, exciting LEGO building activities, an interactive
Harry Potter: Quidditch Champions fan experience,
Scholastic, Harry Potter and the Cursed Child and even the
chance to toast one another with the most delectable of wizarding
drinks… Butterbeer - available courtesy of the iconic flagship
store, Harry Potter New York.
- On 1st September, there will also be a live hosted
11am countdown moment which fans will
need a free ticket to attend, further details on how to register
interest will be announced soon.
EUROPE
- In France, a
special Quidditch themed event is taking place at Parvis de la
Part-Dieu in Lyon, between
31st August and 1st September. Fans can brush
up on their Quidditch skills, as well as pose against Back to
Hogwarts themed photo opportunities, play games, enjoy giveaways
and more.
- Heading to Germany, on 1st September, a special fan
event will be held outside the Theatre at Hamburg's Großmarkt, the German home of
Harry Potter and the Cursed Child. Expect an engaging
panel, live countdown, and appearances from special guests. Fans in
Munich can also stop by Harry
Potter: The Exhibition as well as the Wizarding World by
Thalia store to celebrate the exciting occasion.
- In Italy, the
iconic Galleria Alberto Sordi in Rome will play host to a fan get together on
1st September, where aspiring wizards and witches can
look forward to a live 11am
countdown, brand new Harry Potter themed photo opportunities and
activities suitable for the whole family.
- Meanwhile, fans in Spain are invited to a special event
in Madrid at a soon to be revealed
location, which will run between 30th August and
1st September. Festivities include photo opportunities and
surprises throughout the day!
ASIA
- In China, fans are
invited to head to Changsha for a
Back to Hogwarts celebration where there is a host of activities in
store from 30th Aug – 1st Sept,
including photo opportunities, artwork displays, and stalls selling
Harry Potter merchandise.
- In Macau, fans can
celebrate Back to Hogwarts at Harry Potter: The Exhibition and
explore various Hogwarts-inspired-galleries.
- In Japan, on
1st September, lucky fans can join a special 11am countdown at Platform
9 ¾ in Warner Bros. Studio Tour Tokyo –
The Making of Harry Potter! Guests visiting Universal
Studios Japan on the big day should also be ready to raise their
wands in celebration as a special event will be put on in The
Wizarding World of Harry Potter to mark the moment for holders of
the special after-hours event pass.
ONLINE
- Back to Hogwarts wouldn't be the same without a few 'start
of term announcements'… Fans can tune in to the official Harry
Potter YouTube channel at 10:30
BST / 05:30 ET for the annual
Showcase of news on the year ahead. Expect updates from Warner
Bros. Games, The Wizarding World of Harry Potter at Universal
Destinations & Experiences, Warner Bros. Studio Tour London
– The Making of Harry Potter and Harry Potter publishers,
Scholastic, Pottermore and Bloomsbury.
For Back to Hogwarts updates, check out www.wizardingworld.com,
get Sorted into your Hogwarts house and sign up for the Harry
Potter Fan Club.
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SOURCE Warner Bros. Discovery