Insights and Strategy Expert David Iudica
Joins My Code to Enhance Research Offerings
SANTA
MONICA, Calif., July 25,
2024 /PRNewswire/ -- My Code, the leading
multicultural media and marketing services company, today announced
David Iudica as the company's new
General Manager of Research and Insights. In his role, Iudica will
play a pivotal role in advancing how My Code provides meaningful
and actionable insights about diverse audiences to marketers and
advertisers, expressing the perspectives of multicultural
consumers, and driving innovation to help further cement the
company's leadership in the multicultural media ecosystem.
As General Manager of Research and Insights, David will apply
his extensive experience in building consumer insights strategies
and research offerings, thought leadership in the marketing and
media landscapes, and expertise in team development to enhance My
Code's audience intelligence data and insights to be even more
actionable for brands. David will bridge the divides between
enterprise and consumer data analytics with insight generation
across media, content, and first party audience research, as well
as digital innovation and transformation. He will also be
responsible for elevating and expanding existing research
capabilities and tools within My Code's Intelligence Center, a
proprietary platform dedicated to analyzing and reporting on
ever-changing multicultural and diverse American consumers'
sentiments, opinions, and habits.
"As a second generation Hispanic I have always yearned for
increased representation and understanding of diverse and
multicultural communities," shared Iudica. "Being able to tell
their stories to marketers and advertisers is important to me and
something I look forward to in my new role."
David brings a wealth of experience to My Code, having held
roles with major organizations across industries, including Meta,
CNN, Yahoo, and most recently, Citigroup. His work has been
recognized at various prestigious conferences such as IAB's
NewFronts, Advertising Week New York, and Cannes Lions
International Festival of Creativity, with coverage in Adweek, The
Today Show, and Forbes. David applies his experience as a dedicated
mentor for diverse professionals, and a coach for soccer and
basketball teams. His passion for representation in media, and
brand building, has been a cornerstone of his career, and he is
eager to bring this dedication to his new role.
"Bringing David onboard the team at My Code is a game-changer
for us," said Jennifer White, My
Code's COO. "His cultural competence and dedication to diverse
cultures and his genuine commitment to representing multicultural
communities will help us create insights and research offerings
that truly matter. We're thrilled to see where his expertise and
commitment to our audiences takes us next."
Media Contact: mycode@powellny.com
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SOURCE My Code