The Agency Receives Top Honors in the
Experiential Category for Outstanding Work and High Performance
NEW
YORK, Aug. 1, 2024 /PRNewswire/ -- CIVIC, the
creative marketing and communications agency known for driving
growth through the power of community, was honored by Ad
Age as Experiential Agency of the Year, Gold at the Small
Agency Awards. The award contest honors independent agencies that
produce groundbreaking work executing ideas that rival
advertising's largest and most sought-after partners.
As Judann Pollack, Ad Age executive editor wrote:
"These small shops have big ideas—and even bigger ambitions...From
outrageously brave ideas to tightly targeted B2B campaigns and
creating cultural milestones, the agencies on this list prove
definitively that small is mighty."
Ad Age's editorial team selected the winners based on
their ability to create exceptional and effective work for clients,
maintain a financially healthy business, and cultivate a diverse
and rewarding employee environment.
"Being recognized by Ad Age's Small Agency of the
Year awards is a tremendous honor and an amazing way to mark our
25th anniversary," said Nate
Schreiber, Partner at CIVIC. "Our passion for storytelling,
powerful experiences, and authentic content is about bringing
brands together with their audiences in meaningful ways. When we do
this right, we create and execute platforms that deliver enduring
value for our clients and their customers."
CIVIC's notable campaigns include immersive storytelling
experiences for Audible at Sundance and SXSW, the creative
strategies for "Mr. Monk's Last Case: A Monk Movie" and The
Sopranos' 25th anniversary. These efforts have captivated audiences
and driven significant brand engagement and loyalty.
The agency also collaborated with Ford on the rebirth of
Michigan Central in Detroit, which
reopened after a six-year restoration in service of Bill Ford's vision to create an innovation and
cultural epicenter to invent the future of transportation.
Purchased by Ford in 2018, the station is a centerpiece of
Detroit's global comeback. To
launch, Ford hosted Michigan Central OPEN, a grand celebration
including the Live from Detroit
global concert that CIVIC co-produced with Eminen,
Paul Rosenbeg and Super Bowl
halftime show producer Jesse Collins
featuring Eminem, Diana Ross,
Jack White, Big Sean, and dozens of
Detroit's biggest stars; the OPEN
House immersive museum; and an inclusive innovation thought
leadership summit. The Open campaign resulted in a record national
prime time audience on NBC and nearly one billion unique views of
Ford and Michigan Central content across Instagram, X, Facebook and
TikTok - that's helping drive a substantial increase in business
for Michigan Central.
Earlier this year, the agency launched an accessibility
practice, partnering with CMOs and CCOs to make brands more
accessible. The practice helps brands expand their reach to more
than 1.3 billion people globally who have accessibility issues by
addressing needs in both meaningful and profitable ways.
Most recently the agency was honored to be the first agency
certified as a LGBTQ+ Safe Space by The Stonewall Inn Gives
Back Initiative (SIGBI) and to lead all media and influencer
communications for The Stonewall Inn and SIGBI during Pride Month
and beyond.
ABOUT CIVIC:
CIVIC is an agency that drives brand growth through the power of
community. We thrive on crafting experiences, content, and
communications that give audiences brand-defining moments—whether
that's connecting with employees, customers, investors, the media,
or society. Our work boosts brand visibility and customer
participation. We partner with some of the most recognizable
brands, such as Ford, HBO, Verizon, NBCU, and Audible. We're a 2024
Ad Age Small Agency of the Year and have received honors
from the Ex Awards, Cannes, and PR
Net 100. Come build with us at civic-us.com and
buildwithus@civic-us.com
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SOURCE CIVIC