NEW
YORK, Jan. 22, 2025 /PRNewswire/ -- Report on
how AI is driving market transformation - The global virtual
reality (VR) market size is estimated to grow by USD 133.17 billion from 2025-2029, according to
Technavio. The market is estimated to grow at a CAGR of
38% during the forecast period. Recent developments in
virtual reality technologies is driving market
growth, with a trend towards integration of AI and ML
with virtual reality technology. However, high cost of
hardware poses a challenge. Key market players include 3D
Systems Corp., Acer Inc., Advanced Micro Devices Inc., Alphabet
Inc., Apple Inc., Baidu Inc., DPVR, FOVE Inc., HTC Corp., Lenovo
Group Ltd., Meta Platforms Inc., Microsoft Corp, Osso VR Inc., Pico
Technology Ltd., Samsung Electronics Co. Ltd., Sony Group Corp.,
Unity Technologies Inc., Valve Corp., Varjo Technologies Oy, and
Virtuix Inc..
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Forecast
period
|
2025-2029
|
Base Year
|
2024
|
Historic
Data
|
2019 - 2023
|
Segment
Covered
|
End-user (Enterprise
and Consumer), Component (Hardware and Software), Geography (North
America, APAC, Europe, Middle East and Africa, and South America),
Device, and Technology.
|
Region
Covered
|
North America, APAC,
Europe, Middle East and Africa, and South America
|
Key companies
profiled
|
3D Systems Corp., Acer
Inc., Advanced Micro Devices Inc., Alphabet Inc., Apple Inc., Baidu
Inc., DPVR, FOVE Inc., HTC Corp., Lenovo Group Ltd., Meta Platforms
Inc., Microsoft Corp, Osso VR Inc., Pico Technology Ltd., Samsung
Electronics Co. Ltd., Sony Group Corp., Unity Technologies Inc.,
Valve Corp., Varjo Technologies Oy, and Virtuix Inc.
|
Key Market Trends Fueling
Growth
The Virtual Reality (VR) market is experiencing significant
growth, particularly in sectors like architecture and planning. The
segment and commercial sector are also seeing increased adoption.
VR technology, including VR headsets, glasses, gloves, and
bodysuits, is revolutionizing instructional training for pilots,
defense personnel, technicians, and more. Mental health issues are
being addressed through virtual platforms, while organizations are
using VR for meetings, policies, and strategies. Event organizers
are leveraging VR for live virtual entertainment and virtual theme
parks. The hardware segment, including VR simulators and VR
arcades, is booming. Healthcare, gaming, automotive, entertainment,
and education are key industries embracing VR technology. The
coronavirus outbreak and pandemic crisis have accelerated the
adoption of VR for remote work and social interaction. AI
applications, 3D virtual worlds, and the Metaverse are future
trends. VR content creation, virtual tours, simulation training,
virtual classrooms, and VR fitness are also gaining popularity.
Companies like PlayStation and Xbox are leading the way in VR
gaming. Augmented reality (AR) and VR are complementing each other,
with VR providing a more experience. REAL System, VR therapy, VR
collaboration tools, and VR storytelling are emerging areas of
interest.
Virtual reality (VR) technology is being transformed by the
integration of artificial intelligence (AI) and machine learning
(ML). This fusion is generating distinctive user experiences in
sectors like healthcare, education, gaming, and simulation. In
healthcare, AI and ML algorithms analyze medical data for precise
diagnoses and treatment plans. When merged with VR, these
technologies create simulations for medical training, enabling
professionals to practice complex procedures realistically. For
instance, AI and ML-powered surgical simulations in VR offer
surgeons valuable practice, boosting patient safety and
care.
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Market Challenges
• The Virtual
Reality (VR) market is experiencing significant growth in various
sectors, including architecture and planning, where VR technology
is used for designing and visualizing projects. However, the market
faces challenges in the segment due to the high cost of VR hardware
like headsets, glasses, gloves, and bodysuits. In the commercial
segment, software development is a key challenge, as creating
engaging and realistic VR experiences requires advanced programming
skills. The hardware segment, including VR headsets and glasses, is
a major investment for organizations. In the healthcare sector, VR
technology is used for instructional training, mental health issues
treatment, and simulation training for pilots, defense personnel,
and technicians. Policies and strategies for implementing VR
technology in organizations are also crucial. The VR market is not
limited to gaming and entertainment but also includes virtual
platforms for meetings, events, and virtual theme parks. The
coronavirus outbreak and pandemic crisis have accelerated the
adoption of live virtual entertainment, VR simulators, and virtual
tours. The future of VR includes AI applications, the Metaverse,
and collaboration tools. Companies like PlayStation and Xbox are
leading the way in VR hardware, while AR and VR content creation,
virtual classrooms, VR arcades, VR fitness, VR therapy, and VR
storytelling are growing segments. REAL System, PropVR, and 3D
virtual world are some of the innovative VR solutions.
• The global
virtual reality (VR) market faces a significant challenge due to
the high cost of hardware. This financial barrier limits both
consumer and enterprise adoption, hindering market expansion. For
individuals, the expense of acquiring VR headsets, high-performance
computers, and related peripherals is prohibitive. The substantial
investment required for a high-quality VR experience deters many
potential users. For instance, premium headsets like Meta Quest 2 and HTC Vive cost around
USD399 to USD599. This financial hurdle poses a challenge
to the widespread adoption of virtual reality technologies across
various industries.
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growth- Download a Sample Report
Segment Overview
This virtual reality (VR) market report extensively covers
market segmentation by
- End-user
- 1.1 Enterprise
- 1.2 Consumer
- Component
- 2.1 Hardware
- 2.2 Software
- Geography
- 3.1 North America
- 3.2 APAC
- 3.3 Europe
- 3.4 Middle East and
Africa
- 3.5 South America
- Device
- Technology
1.1 Enterprise- Virtual reality (VR) is a
computer-generated environment presented to users through headsets,
creating an experience. Technological advancements in VR hardware
are driving its adoption in industries like gaming, entertainment,
retail, sports, travel, and healthcare. In healthcare, VR is used
for disease diagnosis in universities. However, the rise of
augmented reality (AR) technology may hinder VR growth. The
COVID-19 pandemic increased demand for remote work and OTT
platforms, leading to the adoption of 5G for enhanced communication
and virtual reality applications. These applications require faster
network response times. Additionally, the increasing demand for
digital solutions among enterprises for online shopping and virtual
experiences will fuel VR market growth.
Download complimentary Sample Report to gain insights
into AI's impact on market dynamics, emerging trends, and future
opportunities- including forecast (2025-2029) and historic data
(2019 - 2023)
Research Analysis
Virtual Reality (VR) technology is revolutionizing various
industries by providing experiences through VR headsets. In
healthcare, VR is used for therapy and training, benefiting
patients and professionals alike. In gaming and entertainment, VR
glasses transport users to 3D virtual worlds, offering
unprecedented immersion. VR gloves and bodysuits add an extra layer
of realism, allowing for more interactive experiences.
Instructional training in industries like defense and tech is
enhanced through VR simulations. The hardware segment includes VR
platforms, while the software segment offers AI applications and
the Metaverse. Automotive companies use VR for design and
engineering, while PropVR enables property virtual tours. VR
content creation tools and VR arcades cater to the entertainment
industry. VR fitness and therapy provide new avenues for health and
wellness. Virtual classrooms and simulation training offer flexible
and interactive learning experiences. Augmented reality (AR)
complements VR, merging digital and physical worlds.
Market Research Overview
The Virtual Reality (VR) market is revolutionizing various
industries, including Architecture and Planning, by enabling 3D
visualizations of buildings and cityscapes. The segment, which
includes 3D modeling and virtual tours, is also gaining traction.
In the Commercial segment, VR technology is being used for
instructional training in sectors like aviation, defense, and
healthcare. VR hardware includes VR headsets, glasses, gloves, and
bodysuits, which enhance the user experience. VR simulators and
virtual theme parks offer entertainment, while VR collaboration
tools facilitate remote meetings and events. Policies and
strategies are being developed to integrate VR technology in
organizations, especially during the coronavirus outbreak and
pandemic crisis. VR applications extend to healthcare, gaming,
automotive, and entertainment industries, with AI and Metaverse
adding new dimensions. Companies are also exploring VR technology
in virtual platforms for live virtual entertainment and VR fitness
and therapy. VR content creation and VR arcades are emerging
businesses, while VR storytelling offers new ways to engage
audiences. AR and VR technology are complementary, with AR
providing context to the VR experience.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- End-user
-
- Component
-
- Geography
-
- North America
- APAC
- Europe
- Middle East And Africa
- South America
- Device
- Technology
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio