Bain's list identifies the fast-moving
consumer goods companies reshaping their categories
BOSTON, March 5,
2025 /PRNewswire/ -- Force Factor®
has been named to Bain & Company's 2025 Insurgent Brands list,
which identifies companies redefining growth in the fast-moving
consumer goods (FMCG) sector. Force Factor® is
one of 120 brands to make this year's
list.
"We're incredibly grateful to be named a 2025 Insurgent Brand
by Bain & Company. This recognition is a testament to the
hard work of our team, strong partnerships with our suppliers, and
the trust our consumers and retail partners place in us. Our
mission at Force Factor is to help all kinds of people Unleash
their Potential and we are passionate about creating the
highest-quality and clinically researched nutritional supplements
to help make that possible. We're honored to be part of this group
of exceptionally fast-growing brands driving meaningful category
growth."– Daniel Wallace, Force
Factor Co-Founder & CEO
Bain & Company defines insurgent brands as those that
generate more than $25 million of
annual revenue in tracked channels, have grown more than 10 times
their category's average growth rate over the past five years, and
maintained positive growth over the past two years while remaining
independent or having been acquired by a large consumer packaged
goods company only within the past two years.
"Bain's insurgent brands list offers valuable insight into where
innovative, disruptive growth is taking place within the consumer
packaged goods sector," said Charlotte
Apps, executive vice president of Bain's Consumer Products
practice. "While the broader sector continues to grapple with
stagnating volumes, limited pricing power, and consumer headwinds,
these insurgent brands are unlocking incremental growth by
addressing unmet consumer needs in new, authentic, and often
founder-led ways. These brands provide a roadmap for sustainable
growth in this evolving marketplace, and they showcase the power of
compelling consumer-centric value propositions, strong brand
engagement, and superior velocity on the shelf. Looking ahead, we
anticipate these insurgents will continue to capture an increasing
share of category growth and play a meaningful role in shaping the
future of the industry."
About Force Factor
Founded at Harvard in 2009 and based in Boston's Innovation District, Force Factor is
an award-winning global health company committed to developing
powerful, safe, and effective formulas backed by groundbreaking
scientific research. With a mission to help people Unleash their
Potential, Force Factor vitamins, supplements, and superfoods are
accessible, affordable, and conveniently available at many national
and international retailers and e-commerce stores.
Force Factor Media Contact
Eryn Palmer | Director, Brand
Marketing
epalmer@forcefactor.com
Bain Media Contact
Katie
Ware at katie.ware@bain.com or +1 646 562 8107
About Bain & Company
Bain & Company is a
global consultancy that helps the world's most ambitious change
makers define the future.
Across 65 cities in 40 countries, we work alongside our clients
as one team with a shared ambition to achieve extraordinary
results, outperform the competition, and redefine industries. We
complement our tailored, integrated expertise with a vibrant
ecosystem of digital innovators to deliver better, faster, and more
enduring outcomes. Our 10-year commitment to invest more than
$1 billion in pro bono services
brings our talent, expertise, and insight to organizations tackling
today's urgent challenges in education, racial equity, social
justice, economic development, and the environment. We earned a
platinum rating from EcoVadis, the leading platform for
environmental, social, and ethical performance ratings for global
supply chains, putting us in the top 1% of all companies. Since our
founding in 1973, we have measured our success by the success of
our clients, and we proudly maintain the highest level of client
advocacy in the industry.
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SOURCE Force Factor
