AMSTERDAM, March 3, 2021 /PRNewswire/ -- Royal Philips (NYSE: PHG) (AEX: PHIA), a
global leader in health technology, and The Walt Disney Company
EMEA today announced they are teaming up to test the effects of
custom-made animation , including specially-made Disney stories,
within Philips Ambient Experience, a solution that integrates
architecture, design and enabling technologies, such as dynamic
lighting, video projections and sound, to allow patients and staff
to personalize their environment to create a relaxing atmosphere.
Philips' clinical research project will commence this summer
in six hospitals across Europe and
the results of the pilot project will be completed later this
year. It is the first time Disney has collaborated as part of
a clinical research project of this kind.
Philips will investigate how Philips Ambient Experience – using
a series of animated stories, including some of Disney's most
beloved characters – can improve the patient and
clinician experience during pediatric MRI procedures. Philips
Ambient Experience will render six pieces of original, stylised
Disney animation – created specially by Disney animators for use in
hospitals with clinical guidance from Philips – intended to reduce
fear and anxiety often felt by a child in the MRI process. The
Disney animation features characters like Mickey Mouse, Ariel, Marvel's Avengers, Star
Wars' Yoda and others, coming together in a diagnostic setting for
the first time. The goal of the research pilot is to help alleviate
children's anxiety, create bonds and improve the staff's ability to
carry out their tasks in MRI scanning rooms across six leading
European hospitals.
Philips clinical expertise meets Disney story-telling
Medical exams like MRI scans can be challenging for many
patients, especially children, who are anxious or claustrophobic.
Philips Ambient Experience – with 2,000 installations worldwide –
helps manage these challenges by creating an engaging,
multi-sensorial imaging environment that is welcoming and relaxing.
Patients can personalize the room's lighting, video, and sound by
selecting a theme of their choice. This gives them a feeling of
empowerment and control over the procedure and provides a positive
focus on the ambient theme. Ambient Experience Patient In-bore
Connect helps them relax, follow directions, and minimize motion
once they are in the scanner using video content aligned with the
MRI procedure to provide information and guidance to the
patient during scanning as well as information about scan duration.
This becomes increasingly important for younger pediatric patients
undergoing MR scans who need to remain still to help reduce the
need for repeat scans. Philips Ambient Experience is proven to help
improve efficiency with higher patient throughput and
predictability, significantly reducing the need for retakes and
rescans.
The collaboration brings together Philips' vast clinical
knowledge and expertise combined with a deep understanding of
patient needs with Disney's masterful storytelling. It will allow
children to select Disney content featuring their favourite
character to help provide them with a sense of familiarity,
control and comfort. From joining Aladdin and Jasmine on a magical
carpet ride to gently swinging through city skyscrapers with
Spiderman, each story is specially designed to calm and support the
child through their experience.
"A visit to the hospital can be quite intimidating for people,
and especially children, where a more patient-friendly,
patient-centric environment could help improve the patient
experience and help drive first-time-right imaging for improved
outcomes," said Kees Wesdorp, Chief
Business Leader of Precision Diagnosis at Philips. "With this pilot
study, we will investigate the impact of Philips Ambient Experience
including Disney's specially developed themes to empower children
with a positive experience to help them throughout the medical
procedure. Philips has always taken a human-centric approach to
healthcare. Together, we can make a real difference for thousands
of young patients going through medical procedures each day."
"I have seen first-hand that MRI scans can be intimidating for
children, and I like how focused Philips is on the patient
experience," said Jan Koeppen,
President, The Walt Disney Company, EMEA. "At Disney, we look
forward to complementing Philips' MRI experience with our stories
and characters. We are excited to see the results of the clinical
research and to quantify the impact our characters can have in this
environment."
In a recent study carried out by the New Economics Foundation,
it was identified that in addition to creating a positive
experience, the well-known Disney characters help build trust for
children in anxious circumstances. The research, also
identifies that, through the power of Disney's storytelling and
characters, it can inspire and create positive feelings,
experiences and memories helping children and young people to cope
where and when they need it most.
Disney has a long history of bringing magic and storytelling to
children's hospitals and places of care across the world. In 2018,
Disney announced a further commitment of $100 million to help reimagine the patient
journey for children in hospitals around the world as part of their
global Social Purpose program.
Philips Ambient Experience solution at ECR 2021
For more information , visit www.philips.com/ECR. Philips will
be showcasing its Ambient Experience solution at the European
Congress of Radiology virtual event, March 3-7. For more
information on Philips' new portfolio of diagnostic and
interventional solutions and AI-enabled applications to enhance
radiology workflows at ECR 2021, visit the Philips ECR site, and
follow @PhilipsLiveFrom for updates throughout the event.
For further information, please contact:
Kathy O'Reilly
Philips Global Press Office
Tel. : + 1 978-221-8919
E-mail : kathy.oreilly@philips.com
Twitter: @kathyoreilly
Mark Groves
Philips Global Press Office
Tel.: +31 631 639 916
E-mail: mark.groves@philips.com
James Matheson
The Walt Disney Company, EMEA
Tel: +44 7891 763002
E-Mail: james.matheson@disney.com
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SOURCE Philips; Disney