Friendly's Shares a Little Holiday Cheer With Easter Seals
30 November 2006 - 9:20PM
PR Newswire (US)
Proceeds from FREE Kids Meal Coupons Support Individuals Living
with Disabilities CHICAGO, Nov. 30 /PRNewswire/ -- This holiday
season, Friendly Ice Cream Corporation will spread extra-holiday
cheer to area families living with disabilities, launching a
limited-time holiday season fundraiser to benefit Easter Seals.
From November 24, 2006 through January 2, 2007, guests of
Friendly's restaurants can support Easter Seals by donating a $1,
and in return, will receive a thank you coupon sheet redeemable for
five free kids meals (valued at $20 or more). "We want to thank our
Friendly's guests for giving back this season -- the holiday kids
meal coupons give us an opportunity to do that," says Kenneth D.
Green, senior vice president of operations for Friendly Ice Cream
Corporation. "It's just another way for Friendly's to help make a
difference in the lives of children and adults with disabilities.
And with Easter Seals, we know every dollar raised will truly make
an impact on people who live in the many communities we serve." The
money raised through Friendly's kids meal promotion will help
Easter Seals provide such comprehensive programs and services as
medical rehabilitation, assistive technology, inclusive child care,
adult day centers, and even camping and recreation for children and
adults with disabilities. "This holiday-timed fundraiser further
demonstrates Friendly's 25-year- plus commitment to Easter Seals
mission of helping people living with disabilities," said James E.
Williams, Jr., president and chief executive officer of Easter
Seals. "This holiday season, the heart of Friendly's business
shines through once again." Since 1981, Friendly's has played a key
role in supporting Easter Seals and the thousands of children and
adults living with disabilities the organization serves. Friendly's
restaurants up-and-down the East Coast have raised more than $23.3
million to date; $1 million in 2006 alone. The company's annual
Valentine's Day campaign, "Cones for Kids' will begin at the
conclusion of the FREE kid's meal promotion -- running January 3
through February 14, 2007. About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation (AMEX:FRN) is a vertically
integrated restaurant company serving signature sandwiches, entrees
and ice cream desserts in a friendly, family environment in more
than 515 company and franchised restaurants throughout the
Northeast. The company also manufactures ice cream, which is
distributed through more than 4,500 supermarkets and other retail
locations. With a 71-year operating history, Friendly's enjoys
strong brand recognition and is currently revitalizing its
restaurants and introducing new products to grow its customer base.
Additional information on Friendly Ice Cream Corporation can be
found at http://www.friendlys.com/ . About Easter Seals Easter
Seals is the leading non-profit provider of services for
individuals with autism, developmental disabilities, physical and
mental disabilities, and other special needs. For more than 85
years, we have been offering help and hope to children and adults
living with disabilities, and to the families who love them.
Through therapy, training, education and support services, Easter
Seals creates life-changing solutions so that people with
disabilities can live, learn, work and play in their communities.
Support children and adults with disabilities at
http://www.easterseals.com/ . DATASOURCE: Easter Seals CONTACT:
Kristen Barnfield Leone of Easter Seals, +1-312-551-7147, ; or
Gillian Begin of Friendly Ice Cream Corporation, +1-413-731-4243,
Web site: http://www.friendlys.com/ http://www.easterseals.com/
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