Lander's Premium Strategy Receives Adoption by Retailers
29 August 2005 - 10:30PM
Business Wire
Cenuco, Inc. (AMEX:ICU) announced today their new line of Lander
essentials 3 In 1 premium value products has been purchased by
Walgreen Co., Pathmark Stores Inc. and Fred Meyer, a Division of
the Kroger Co. with additional commitments by several other major
retailers. "The company's focus to develop, market, manufacture and
distribute premium value branded bath and body products has been
received very well by our existing and new distribution partners,"
stated Bill Acheson, Executive Vice President of Global Sales.
"Since 1920, Lander's consumer products have been primarily
positioned within the extreme value market segment. Management
believes that by developing a market leadership position in the
higher margin, higher priced arena, Lander will position itself
well for substantial growth in the months and years ahead. In fact,
fiscal year to date, over 30% of the company's domestic business is
now occurring within this segment. The company is also currently
working towards executing our acquisition strategy for further
expansion," added Mr. Acheson About Lander Lander, the health and
beauty care division of the Company, is a manufacturer, marketer
and distributor of a leading value brand (LANDER) health and beauty
care products. The Company also produces private label brands for a
limited number of top retailers through its Canadian facility.
Lander is a leader in the rapidly growing marketplace for value
health and beauty care (HBC) products - sold in dollar store and
value focused retailers such as Wal-Mart and Kmart.
http://www.lander-hba.com. The Lander brand is recognized as the
largest specialty bath brand as reported in 2004 by Information
Resources, Inc. (IRI), a global provider of market content and
business performance management within consumer goods and retail
industries. The company is headquartered in Lawrenceville, New
Jersey. The company operates two manufacturing and distribution
facilities, one in Binghamton, New York and the other in Toronto,
Canada. About Cenuco Cenuco, the wireless technology division of
the Company, develops wireless and internet based software
solutions for transmitting live streaming video, and other targeted
content, directly onto cellular phones and remote computers. The
Company's technology has applications in a variety of markets. The
Company's wireless data technology is primarily focused on wireless
video monitoring solutions that allow users to view real-time
streaming video of security cameras or video content feeds at their
home or place of business from anywhere they receive a cellular
connection, regardless of the cellular carrier, user's location, or
type of cellular phone or wireless device. Visit
http://www.cenuco.com for additional information. Certain
statements contained herein may constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, 21E of the Exchange Act of 1934 and/or the Private
Securities Litigation Reform Act of 1995. Such statements include,
without limitation, statements regarding business plans, future
regulatory environment and approval and, the Company's ability to
comply with the rules and policies of independent regulatory
agencies. Although the Company believes the statements contained
herein to be accurate as of the date they were made, it can give no
assurance that such expectations will prove to be correct. The
Company undertakes no obligation to update these forward-looking
statements.
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