Daimler Embarks on a New Era as Mercedes-Benz Group
01 February 2022 - 11:32PM
Business Wire
- Renaming Mercedes-Benz Group AG marks completion of
realignment
- Full focus on passenger cars and vans in the luxury and premium
segment
- Leading role in electric mobility and vehicle software as a
goal
Daimler AG will become Mercedes-Benz Group AG on February 1,
2022. Following the successful stock market debut of Daimler Truck,
the Group’s renewed focus on the automotive business is being
underlined with a new name. The world-famous brand Mercedes-Benz
was created in 1926 when the predecessor companies of Carl Benz and
Gottlieb Daimler were merged with the aim of revolutionizing
automobile production. The two pioneers had already presented their
ground-breaking inventions independently of each other in 1886,
heralding the beginning of the automotive age. In the course of the
renaming of Daimler AG to Mercedes-Benz Group AG, the company's
stock exchange symbol also changes from »DAI« to »MBG«. There will
be no further changes for the shareholders. The shares of the
Mercedes-Benz Group AG will remain listed on Germany’s blue-chip
DAX stock index.
Ola Källenius, Chairman of the Board of Management of
Mercedes-Benz Group AG: "The renaming to Mercedes-Benz Group AG
underlines our renewed strategic focus. In doing so, we want to
make clear where we see the core of our company – building the most
desirable cars in the world. The Mercedes star has always been a
promise for the future: Changing the present in order to improve
it. We want to continue this legacy of our founders by taking the
lead in electric mobility and vehicle software."
Parallel to the renaming of Daimler AG, Daimler Mobility AG is
also adapting its brand. Under the name Mercedes-Benz Mobility AG,
doing business as Mercedes-Benz Financial Services in the U.S., the
company offers mobility services for passenger cars and vans in the
areas of financing, leasing and insurance.
With the renaming of Daimler, the company completes its historic
realignment that began last year and has been approved by the
shareholders with an overwhelming majority. On December 10, 2021,
Daimler Truck Holding AG was launched as an independent company on
the Frankfurt Stock Exchange. The new Mercedes-Benz Group is thus
fully concentrating on its passenger car brands Mercedes-Benz,
Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ as well as vans. As
a focused manufacturer with the most valuable luxury automotive
brand in the world, the Group will be able to fully develop its
economic potential in the future and better exploit its competitive
strengths. Following the realignment of the original Daimler Group,
Mercedes-Benz Group still holds a minority stake of 35% in Daimler
Truck Holding AG, of this, around 5% are held in its pension
assets.
Further information on Mercedes-Benz Group AG is available at:
group-media.mercedes-benz.com and
group.mercedes-benz.com
Forward-looking statements:
This document contains forward-looking statements that reflect
our current views about future events. The words “anticipate,”
“assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,”
“could,” “plan,” “project,” “should” and similar expressions are
used to identify forward-looking statements. These statements are
subject to many risks and uncertainties, including an adverse
development of global economic conditions, in particular a decline
of demand in our most important markets; a deterioration of our
refinancing possibilities on the credit and financial markets;
events of force majeure including natural disasters, pandemics,
acts of terrorism, political unrest, armed conflicts, industrial
accidents and their effects on our sales, purchasing, production or
financial services activities; changes in currency exchange rates,
customs and foreign trade provisions; a shift in consumer
preferences towards smaller, lower-margin vehicles; a possible lack
of acceptance of our products or services which limits our ability
to achieve prices and adequately utilize our production capacities;
price increases for fuel or raw materials; disruption of production
due to shortages of materials, labour strikes or supplier
insolvencies; a decline in resale prices of used vehicles; the
effective implementation of cost-reduction and
efficiency-optimization measures; the business outlook for
companies in which we hold a significant equity interest; the
successful implementation of strategic cooperations and joint
ventures; changes in laws, regulations and government policies,
particularly those relating to vehicle emissions, fuel economy and
safety; the resolution of pending governmental investigations or of
investigations requested by governments and the outcome of pending
or threatened future legal proceedings; and other risks and
uncertainties, some of which are described under the heading “Risk
and Opportunity Report” in the current Annual Report or in the
current Interim Report. If any of these risks and uncertainties
materializes or if the assumptions underlying any of our
forward-looking statements prove to be incorrect, the actual
results may be materially different from those we express or imply
by such statements. We do not intend or assume any obligation to
update these forward-looking statements since they are based solely
on the circumstances at the date of publication.
Mercedes-Benz Group at a Glance
Mercedes-Benz Group AG is one of the world's most successful
automotive companies. With Mercedes-Benz AG, the Group is one of
the leading global suppliers of premium and luxury cars and vans.
Mercedes-Benz Mobility AG offers financing, leasing, car
subscription and car rental, fleet management, digital services for
charging and payment, insurance brokerage, as well as innovative
mobility services. The company founders, Gottlieb Daimler and Carl
Benz, made history by inventing the automobile in 1886. As a
pioneer of automotive engineering, Mercedes-Benz sees shaping the
future of mobility in a safe and sustainable way as both a
motivation and obligation. The company's focus therefore remains on
innovative and green technologies as well as on safe and superior
vehicles that both captivate and inspire. Mercedes-Benz continues
to invest systematically in the development of efficient
powertrains and sets the course for an all electric future: The
brand with the three-pointed star pursues the goal to go all
electric, where market conditions allow. Shifting from
electric-first to electric-only, the world’s pre-eminent luxury car
company is accelerating toward an emissions-free and
software-driven future. The company's efforts are also focused on
the intelligent connectivity of its vehicles, autonomous driving
and new mobility concepts as Mercedes-Benz regards it as its
aspiration and obligation to live up to its responsibility to
society and the environment. Mercedes-Benz sells its vehicles and
services in nearly every country of the world and has production
facilities in Europe, North and Latin America, Asia and Africa. In
addition to Mercedes-Benz, the world's most valuable luxury
automotive brand (source: Interbrand study, 20 Oct. 2021),
Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me as well
as the brands of Mercedes-Benz Mobility: Mercedes-Benz Bank,
Mercedes-Benz Financial Services and Athlon. The company is listed
on the Frankfurt and Stuttgart stock exchanges (ticker symbol MBG).
In 2020, the Group had a workforce of around 288,500 and sold 2.8
million vehicles. Group revenues amounted to €154.3 billion and
Group EBIT to €6.6 billion.
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version on businesswire.com: https://www.businesswire.com/news/home/20220131005875/en/
Tobias Just, +49 711 17 41341, tobias.just@mercedes-benz.com
Andrea Berg, +1 +917 667-2391, andrea.a.berg@daimler.com
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