Splash Beverage Group Extends Reach Of Its SALT Tequila Brand; Engages With Distributing Giant Great Bay Distributors, Inc. T...
24 June 2021 - 10:00PM
Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the
"Company"), a portfolio company of leading beverage brands, today
announced its SALT tequila is now distributed by Great Bay
Distributors Inc. (Great Bay), Florida's largest independent
Anheuser Busch products distributor. The agreement complements the
representation of Copa Di Vino, a premium single-serve wine that
gained national attention on the investment television show Shark
Tank.
Great Bay is one of the top independent distributors in the
country, with a 350 member team combining to distribute
top-performing brands, including Budweiser, Corona, Essentia Water,
Modelo, Michelob Ultra, and Cutwater Spirits. Notably, the
additions of Copa Di Vino and SALT Tequila enhance Great Bay's
ability to meet marketplace demand for unique, premium quality
brands. SALT Tequila is now represented by six Anheuser Busch
distributors in Florida. Anheuser Busch distributors are actively
building their spirits portfolio, with an emphasis on representing
exclusive premium brands that have strong market penetrating
potential.
Robert Nistico, CEO of Splash, said, "We're thrilled to engage
Great Bay Distributors to champion SALT tequila into the St.
Petersburg and neighboring markets. With over 350 experienced and
dedicated Great Bay team members, SALT Tequila is in the hands of
distribution experts, and we expect that the brand will enjoy swift
market adoption under their leadership." He added, "The team at
Great Bay is second to none, and beyond regular distribution, the
team markets, promotes and sponsors many local events. Moreover,
this new agreement does more than validate the premium quality of
SALT Tequila; it also shows the respect it is earning from top-tier
distribution companies."
SALT Tequila is a naturally flavored 100% Blanco agave tequila
with a clean and sweet taste and is grown, distilled, and bottled
in the Jalisco, Mexico region. It is believed to be the first agave
80 proof flavored tequila on the market, currently offered in
berry, citrus, and salted chocolate flavors. The SALT brand targets
sales from one of the fastest-growing alcoholic beverage
categories, with annual tequila consumption in the U.S. up by 14%
and the growth of flavored spirits reaching 10-times that of
unflavored.
Commenting further, Nistico added, "When we invested in Copa di
Vino, we knew we were buying a quality asset that is not only a
best-in-class wine product but came with an established
distribution network that can be leveraged for other premium Splash
brands. That deal is already helping to create potentially massive
value for our company and investors by allowing us to tap into that
network and expand the distribution points for our compelling
brands. This most recent agreement with Great Bay assures us that
not only are our brands well- respected, but the way Splash
Beverage does business is as well."
Follow Splash Beverage Group on
Twitter: www.twitter.com/SplashBev
About Splash Beverage Group, Inc.
Splash Beverage Group specializes in manufacturing,
distribution, sales & marketing of various beverages across
multiple channels. SBEV operates in both the non-alcoholic and
alcoholic beverage segments which they believe leverages
efficiencies and dilutes risk.
SBEV believes its business model is unique as it ONLY
develops/accelerates brands it perceives to have highly visible
pre-existing brand awareness or pure category innovation.
Forward-Looking Statement
This press release includes "forward-looking statements" within
the meaning of U.S. federal securities laws. Words such as
"expect," "estimate," "project," "budget," "forecast,"
"anticipate," "intend," "plan," "may," "will," "could," "should,"
"believes," "predicts," "potential," "continue" and similar
expressions are intended to identify such forward-looking
statements. These forward-looking statements involve significant
risks and uncertainties that could cause the actual results to
differ materially from the expected results and, consequently, you
should not rely on these forward-looking statements as predictions
of future events. These forward-looking statements and factors that
may cause such differences include, without limitation inability to
enter into a definitive agreement with respect to the proposed
transaction or to complete the transactions contemplated by the
non-binding term sheet, matters discovered by the parties as they
complete their respective due diligence investigation of the other.
Other factors include the possibility that the proposed transaction
does not close, including due to the failure to receive required
security holder approvals, or the failure of other closing
conditions. The foregoing list of factors is not exclusive. Readers
are cautioned not to place undue reliance upon any forward-looking
statements, which speak only as of the date made.
Contact Information:
Splashbeveragegroup.com
info@splashbeveragegroup.com
954-745-5815
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