Motopia Limited (ASX: MOT) Launches mOne - World's First Integrated Mobile Marketing Platform
07 June 2011 - 12:00PM
Business Wire
Motopia (ASX:MOT) is delighted to globally launch mOne Beta
version after 12 months of product development to revolutionise the
mobile advertising marketplace. Mobile marketing is currently
growing at unprecedented rates on a global scale and has been
forecasted to grow to be worth $50 billion by 2014.
mOne now offers a real-time view to accurately report on any
mobile marketing campaigns, with the ability to directly compare
the performance of different mobile ad networks and optimise these
campaigns as they are unfolding. This capability has simply not
been available in the mobile marketing industry before now.
“mOne is a global first”, said Matthew Gerard CEO of Motopia.
“With the phenomenal growth we are currently experiencing in mobile
marketing globally and the forecasted continued growth, the need
for a client orientated platform in the mobile marketing
marketplace is very apparent”.
“mOne will undoubtedly make a big difference to any
organisations already engaged or looking to engage in mobile
marketing activities. Also and perhaps more importantly mOne will
save clients money through time saving efficiencies and provide
more visibility and control of all campaigns,” he said.
Customers of mOne can easily view and compare performance in one
place and optimise campaigns across all networks throughout the
campaign.
“Motopia firmly believes that mOne is an invaluable tool for
anyone running mobile marketing campaigns and wants to achieve the
best possible results from this booming marketing sector”. He
continued “We believe mOne will generate Motopia in excess of $3
million in revenue in 2012”.
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