UPDATE: McDonald's To Open In Autogrill Outlets In France
09 April 2009 - 7:08PM
Dow Jones News
McDonald's Corp. (MCD) and Italian travel restaurant operator
Autogrill SpA (AGL.MI) said Thursday they have signed a deal that
will allow the U.S. fast-food company to open stores at Autogrill
outlets in France.
In a statement, the two companies said the partnership will
first be focused on Autogrill outlets on French highways, with the
first McDonald's opening in the autumn in an "emblematic area" of
the French highway grid.
The U.S. company will then look at also using other Autogrill
outlets in French airports, train stations, and other "prestigious"
locations.
Autogrill, controlled by Italy's Benetton family, saw 2008
revenues rise 19% to EUR5.79 billion. The company operates
restaurants and shops at highways, airports, and other locations in
42 countries.
In France, Autogrill has 526 outlets, more than half of which
are in the country's highways. The company also has some
prestigious locations in France, such as the Louvre museum in
Paris.
McDonald's, which has been operating in France for more than 30
years, already has almost 1200 restaurants in the country.
Quandelle Vincent, Director General of McDonald's France, said
the company aimed to consolidate its position in areas with a big
flow of travelers.
That's where the McDonald's offer "fits in particularly well,"
Vincent said in the statement. -By Luca Di Leo, Dow Jones
Newswires; +39 06 697 66921; luca.dileo@dowjones.com
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