Holidays Are More Taxing Than April 15th Prep, Survey Reveals, and KFC Wants to Help
29 November 2007 - 2:04AM
PR Newswire (US)
KFC Launches Stress-Free Festive Feast Meal with a Contest Saluting
America's Best Holiday Decorator LOUISVILLE, Ky., Nov. 28
/PRNewswire/ -- A survey(1) by KFC found that nearly 65 percent of
Americans feel the holidays are more stressful than tax season. To
help alleviate this seasonal angst, KFC is introducing the Festive
Feast, a complete on-the-go meal for busy families. KFC is also
introducing the Festive Fanatics Contest, challenging the country
to showcase its most eye-catching holiday decorations. One in four
Americans say they'd consider pulling the plug on a neighbor's
over-the-top holiday decorations, but the winner of the contest
won't necessarily have to have a professional's taste in holiday
decorating. Revelers can enter photos and videos of their festively
(and tastefully) decorated homes, with the grand prize winner
claiming a year's worth of free KFC(R) as well as having their
December electricity bill and a December credit card bill paid by
KFC. "KFC understands that American families are time-starved
during the holidays and often overlook eating dinner together,"
said James O'Reilly, chief marketing officer for KFC. "We're
rewarding families with an entertaining contest that puts
celebrating back into the holidays, as well as the perfect meal
option for sharing dinner with the family -- KFC's Festive Feast."
Nearly one in three Americans feel they could use a helper to
assist with decorating their homes and cooking their meals. KFC has
the cooking covered with the Festive Feast, leaving more time for
America to work on the decorations. The KFC Festive Feast includes
everything needed for a family meal; 10 pieces of chicken, two
large home-style sides, six flaky buttermilk biscuits, a mega jug
soft drink and a chocolate chip cake. Deck the Halls, But Not For
Long! Nearly half of Americans (49.4%) feel it is proper etiquette
to take down holiday decorations by the end of January.
Surprisingly, a similar number of people (45.2%) think holiday
decorations should be down by New Year's Day. Are You a Holiday
Decorating Dude or Diva? Beginning November 28th, log on to
http://www.kfc.com/ to enter KFC's Festive Fanatics Contest and
follow the instructions to upload your photo or video of your
festively decorated home. The grand prize winner will be awarded
KFC food for a year and KFC will also pay both the grand prize
winner's electric and a credit card bill for December. To spread
more joy, 11 semifinalists will each receive KFC(R) for a month,
valued at more than $150. KFC's Festive Fanatics Contest starts on
November 28, 2007 and runs until December 14, 2007. No purchase
necessary. Visit http://www.kfc.com/ for specific details about the
contest and for additional information on KFC(R)'s Festive Feast.
While at http://www.kfc.com/, visitors can also purchase KFC gift
checks, a perfect stocking-stuffer. About KFC KFC Corporation,
based in Louisville, Ky., is the world's most popular chicken
restaurant chain specializing in Original Recipe(R), Extra
Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides,
Honey BBQ Wings, and freshly made chicken sandwiches. There are
more than 14,000 KFC outlets in more than 80 countries and
territories around the world, serving some 12 million customers
each day. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE:YUM.) (1) November 2007 survey of more than
1,000 Americans, conducted by Impulse Research and KFC. For a
complete study, please contact Chad Kersman: 312-988-2354.
DATASOURCE: KFC Corporation CONTACT: Laurie Schalow of KFC
Corporation, +1-502-874-8100, ; or Chad Kersman, +1-312-988-2354, ,
for KFC Corporation Web site: http://www.kfc.com/
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