It's the Colonel by a Landslide! America Votes at KFC.com Overwhelmingly in Support of Colonel Harland Sanders
09 July 2009 - 10:00PM
PR Newswire (US)
KFC Announces Winner of 'Ultimate Kentucky Grilled Chicken Fan(TM)'
Contest Will Not Appear on the Brand's Iconic Bucket LOUISVILLE,
Ky., July 9 /PRNewswire/ -- In a landslide that would make any
politician envious, America voted recently to keep Colonel Harland
Sanders as the advertising face for KFC's popular new Kentucky
Grilled Chicken (KGC). Of the thousands of votes cast, 96 percent
were in favor of keeping the Colonel as the face of the brand. In
June, KFC announced the search for "a new iconic face for the
brand's Kentucky Grilled Chicken." While the winner of the
"Ultimate Kentucky Grilled Chicken Fan" contest will receive
Kentucky Grilled Chicken for life and may participate in KGC
marketing efforts, the winner will not appear on the brand's
world-famous bucket. "The votes are in and America has sent a very
clear message that while they love our new Kentucky Grilled
Chicken, there is only one face they want to see on their KFC
buckets: Colonel Harland Sanders," said Javier Benito, executive
vice president of marketing and food innovation for KFC. "We're
very excited about naming the 'Ultimate Kentucky Grilled Chicken
Fan' and the winner will receive some great prizes, but the space
on our famous bucket is going to remain reserved for the Colonel."
While the bucket real estate is now off-limits thanks to America's
vote, the winner of the "Ultimate KGC Fan Contest" will still win
KGC for life, valued at more than $13,000 and awarded in the form
of KFC gift checks. In addition, the winner could still be able to
participate in some way in a future KFC marketing campaign. Entries
are being accepted through July 15 at
http://www.myspace.com/unthinkfc. "We're excited about the video
entries we're seeing at the KFC/MySpace page and we know we're
going to see even more great submissions before the deadline,"
Benito said. "Someone is going to win more than $13,000 worth of
Kentucky Grilled Chicken for 90 seconds worth of video. That's a
pretty impressive payday in today's economy." Try the New KGC
Bucketizer! While the Colonel's face will continue to appear on KFC
and KGC buckets, fans can still get a look at how their "grills"
would look on the famous bucket. KFC has introduced a "bucketizer"
widget that allows fans to upload images and see how they would
look on a Kentucky Grilled Chicken bucket. "Bucketized" images of
KFC fans are already appearing all over MySpace and other social
media sites. The "bucketizer" can be found at http://www.kfc.com/
or http://www.myspace.com/unthinkfc. Famous Faces at KFC's
"Celebucket Gallery" Also at http://www.kfc.com/ is a "Celebucket
Gallery" that includes images of Kentucky Grilled Chicken buckets
featuring famous faces. Be sure to stop by the Gallery and take a
look at some famous faces on KGC buckets, and see if you can figure
out the identity of the "mystery celebrity" featured in the
Gallery. About KFC KFC Corporation, based in Louisville, Ky., is
the world's most popular chicken restaurant chain specializing in
Original Recipe(R), Extra Crispy(R), Kentucky Grilled Chicken(TM)
and Original Recipe Strips with home-style sides, Honey BBQ Wings,
and freshly made chicken sandwiches. There are more than 15,000 KFC
outlets in 109 countries and territories around the world serving
some 12 million customers each day. KFC Corporation is a subsidiary
of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.) For more
information, visit http://www.kfc.com/. DATASOURCE: KFC Corporation
CONTACT: Rick Maynard of KFC Corporation, +1-502-874-8100, ; or
Ryan Eichler of Weber Shandwick, +1-312-988-2053, , for KFC
Corporation Web Site: http://www.kfc.com/
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