Carrefour Acquires Dejbox, a Pioneer in Lunch Delivery to Businesses
06 January 2020 - 6:30PM
Business Wire
Regulatory News:
The Carrefour Group (Paris:CA), one of the world’s leading food
retailers, today announces its acquisition of Dejbox, a pioneer in
lunch delivery for business employees located in suburban and
outlying areas.
With this acquisition, Carrefour expands its e-grocery offerings
to include both a new product segment (ready-to-eat meals) and a
new customer base (B2E, or the business-to-employee market), while
furthering its ambition of becoming the leader in the Food
Transition for all by providing an active clientele with balanced,
everyday meals at prices that everyone can afford.
Founded in 2015 by two talented entrepreneurs, Adrien Verhack
and Vincent Dupied, Dejbox is an online canteen for business
employees. They can choose their lunch from a wide range of fresh,
cooked and seasonal dishes for the cost of a restaurant voucher
(€5.90 to €8.90) and have it delivered to their workplace at no
charge. To capture this huge, fast-changing market, Dejbox created
an intuitive online and mobile user interface as well as
top-quality, inexpensive menu offerings and a streamlined logistics
operation – all designed to meet the needs of the more than 10
million French employees who work in the urban hinterland and very
rarely have access to an onsite dining service.
Operating in Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble,
plus hundreds more towns and cities located near those
metropolises, Dejbox delivers over 400,000 meals each month. Its
growth has been spearheaded by more than 300 workers, including 140
food preparers and delivery personnel employed directly by Dejbox –
a factor that sets the company apart from other meal delivery
platforms that rely heavily on gig-economy workers.
As part of the Carrefour Group, Dejbox will be able to expand
its French operations at a rapid pace and very quickly move into
international markets as well. In addition, one of Dejbox’s next
steps is to speed growth in B2B services, an important growth
driver insofar as it lets companies assume a portion of the cost of
employee lunches simply by transferring funds virtually to each
employee’s online Dejbox account.
By drawing on a system of smart delivery routes and a unique
network of partner caterers and merchants from local communities,
this top-notch foodtech company has successfully created a positive
business model that is ideally suited to the recent trend towards
food delivery, particularly among millennials.
“This acquisition, which reflects Carrefour’s desire to become
the leader in grocery e-commerce, is a strategic on”, says Amélie
Oudéa-Castera, Executive Director Customers, Services and Digital
Transformation at Carrefour. “It will give us the opportunity to
expand our customer base to include employees of medium-sized,
small and micro businesses and also invest in the fast-growing food
delivery segment with an offering rooted in quality and
affordability.”
In the words of Dejbox co-founders Adrien Verhack and Vincent
Dupied, “We made the strategic decision to join with Carrefour
because we firmly believe it’s the best possible partner for
helping us achieve our ambitious growth plans for Dejbox and for
offering as many people as possible an online, affordable,
sustainable and tasty alternative to a sandwich or a home-cooked
meal.”
About the Carrefour Group
With a multi-format network of over 12,000 stores in more than
30 countries, the Carrefour Group is one of the world's leading
food retailers. Carrefour welcomes 105 million customers throughout
the world and generated sales of €84.916 billion in 2018. It
employs over 360,000 people who help to make Carrefour the world
leader in the food transition for everyone, providing everybody
with access to high-quality, affordable food every day, no matter
where they are. For more information, visit www.carrefour.com, or
find us on Twitter (@GroupeCarrefour) and LinkedIn (Carrefour).
About Dejbox
Dejbox is the biggest online canteen and leader in the meal
delivery market for businesses located in suburban and outlying
areas. Thanks to its logistics hubs in Lille, Lyon, Paris,
Bordeaux, Nantes and Grenoble and its network of partner caterers
and craftspeople, Dejbox delivers more than 400,000 meals each
month in hundreds of cities and communities. Today, the start-up
has just over 300 employees, including 140 full-time food preparers
and delivery personnel, who are helping to make Dejbox Europe’s
largest online lunch canteen, intent on offering a wide range of
quality food options to every employee at the best possible price.
To learn more, visit www.dejbox.fr and www.pro.dejbox.fr
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200105005120/en/
Carrefour Group Investor Relations Selma Bekhechi,
Anthony Guglielmo and Antoine Parison Tel : +33 (0)1 64 50 79
81
Shareholder Relations Tel : 0 805 902 902 (toll-free in
France)
Group Communication Tel : +33 (0)1 58 47 88 80
Dejbox Agence Ballou France / +33 (0)1 42 22 24 10 /
dejbox@balloupr.com
Carrefour (EU:CA)
Historical Stock Chart
From Apr 2024 to May 2024
Carrefour (EU:CA)
Historical Stock Chart
From May 2023 to May 2024