L’OR Espresso enters into global partnership with Ferrari
22 February 2024 - 6:00PM
L’OR Espresso enters into global partnership with Ferrari
PRESS RELEASE
Amsterdam, 22 February 2024
JDE Peet’s (EURONEXT: JDEP) today announced that L’OR Espresso
has entered into a new global partnership with Ferrari. The
collaboration will see L’OR Espresso embark on a new chapter
alongside the Ferrari in the FIA World Endurance Championship
(WEC). The WEC is the world’s premier international sportscar
championship and includes the legendary 24 Hours of Le Mans.
The partnership between these two iconic brands is fuelled by
the shared values such as passion and exquisite craftsmanship and
will set the senses racing for the Ferrari team and fans around the
world with the distinctive style and energy that L’OR Espresso and
Ferrari exemplify.
L’OR Espresso branding will be highly visible throughout
Ferrari’s WEC racing environment, including branding on the Ferrari
499P Hypercar and driver uniforms. L’OR Espresso will partner with
Ferrari to create bespoke content and activities to celebrate the
awakening of the senses, intensity of experience, and passion that
racing and coffee bring to our lives. L’OR Espresso will also be
served using L’OR Barista brewing systems in Ferrari Hypercar team
hospitality for racing team personnel, partners, and guests at WEC
events around the world.
This exciting collaboration will culminate with the launch of a
limited edition bespoke range of coffee and coffee brewers inspired
by the passion and craftmanship exemplified by both brands.
L’OR Espresso will also partner with Ferrari Challenge Trofeo
Pirelli, the most renowned single-marque championship that has
brought together dream cars and passionate drivers on the world’s
most prestigious tracks for over 30 years.
Fiona Hughes, Chief Marketing Officer at JDE Peet’s, commented:
“We are thrilled to launch our new global partnership with Ferrari.
Through this partnership, we continue to demonstrate our commitment
to consolidate L’OR Espresso as a global premium coffee brand. L’OR
Espresso awakens your senses to experience the power of Ferrari.
The sensorial link between the two brands is obvious: leading in
passion, in intensity of experience and in exquisite craftsmanship.
L’OR Espresso will provide the Ferrari endurance team with the
focus they need and allows the fans to be fully immersed in the
experience.”
Lorenzo Giorgetti, Chief Racing Revenue Offices, commented: “We
are very pleased to start collaborating with a leading coffee
company like JDE Peet’s and its fast-growing premium brand L'OR
Espresso. We share the values of passion, meticulous attention to
the consumer, and research for innovation, and are thrilled to
begin this journey together. I am convinced that the activation of
this partnership will be a great success.”
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Enquiries
Media Will Hummel +31 6 3917
7280 Media@JDEPeets.com
Investors & Analysts Robin
Jansen +31 6 1594 4569 IR@JDEPeets.com
About JDE Peet’s JDE Peet’s is the world's
leading pure-play coffee and tea company, serving approximately
4,100 cups of coffee or tea per second. JDE Peet's unleashes the
possibilities of coffee and tea in more than 100 markets, with a
portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo,
Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. In
2023, JDE Peet’s generated total sales of EUR 8.2 billion and
employed a global workforce of more than 21,000 employees. Read
more about our journey towards a coffee and tea for every cup at
www.jdepeets.com.
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