Condé Nast Extends Contract with Acxiom® Corporation for Integrated Marketing Campaign Services
28 October 2008 - 11:00PM
Business Wire
Acxiom� Corporation (NASDAQ: ACXM), a global leader in interactive
marketing services, today announced that Cond� Nast Publications
has renewed a three-year contract for a hosted customer marketing
database with data enhancement. Cond� Nast has partnered with
Acxiom for more than a decade in direct mail marketing and, more
recently, digital campaign execution. Acxiom has helped the company
create a database marketing solution using analytical tools and
methods that enable a better understanding of its 40 million
subscribers and prospects. Cond� Nast publishes 25 consumer
magazines and web sites, including Vogue, Golf Digest, Vanity Fair,
Bon App�tit, GQ, Cond� Nast Traveler, and The New Yorker. �We�re
excited by the opportunity to build on our strong business
relationship with Cond� Nast,� said Greg Hogue, industry executive
for Acxiom�s Media group. �I am confident that our hosted database
solution will continue to enhance Cond� Nast�s marketing ROI and
shape its integrated communications strategy. � Acxiom is a trusted
business partner and an industry leader in helping companies like
Cond� Nast obtain a complete and accurate view of each subscriber
and their value,� said Robert Schroko, Cond� Nast�s VP of database
marketing and analytics. �We are pleased continue the partnership.�
About Acxiom The global leader in interactive marketing services,
Acxiom connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe, and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com. Acxiom is a registered trademark of Acxiom
Corporation. About Acxiom Media Acxiom is an innovator in consumer
data integration, analytics and consulting for the media industry.
The world�s online and offline media, publishers, advertisers, and
media buyers rely on Acxiom to become more consumer-centric and
faster-to-market. We help them to acquire customers, build loyal
relationships, increase advertising sales, monetize content and
contain costs by improving marketing effectiveness. About Cond�
Nast Publications Cond� Nast Publications, a unit of Advance
Publications, includes 25 consumer magazines and their Web sites,
Cond�Net, the Fairchild Fashion Group, the Cond� Nast Media Group,
and the Shared Services Centers.
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