Blackboard Partners With Acxiom to Bring Enhanced Student Verification to Colleges and Universities
30 January 2009 - 1:00AM
Marketwired
Blackboard Inc. (NASDAQ: BBBB), a leading provider of educational
technology, announced today that it has partnered with Acxiom Risk
Mitigation, Inc., a wholly owned subsidiary of Acxiom� Corporation
(NASDAQ: ACXM) to offer colleges and universities an enhanced
solution for student identity verification.
Under the agreement, Blackboard and Acxiom will work together to
improve student verification for postsecondary institutions in the
United States. The partnership will enable institutions to deploy a
verification program within their e-learning platforms that
maintains the integrity and privacy of student information.
With the partnership, Acxiom becomes a Blackboard Premier
Partner(TM) in the recently launched Blackboard Alliance
Program(TM), which has expanded opportunities for partners to work
with Blackboard and support its user community.
"We are excited to partner with Acxiom, an industry leader with
a robust solution for student verification that is based on
technology that has been widely deployed in the financial services
industry," said Matthew Small, Chief Business Officer at
Blackboard.
As a leading member in the Blackboard Alliance Program, Acxiom
joins a group of more than 2,000 commercial and academic members
that have developed hundreds of different extensions that have
enabled members of Blackboard's user community to customize and
enhance their Blackboard platforms.
Acxiom's risk identity verification is widely known for
authenticating online banking transactions and requires no
hardware. Educational institutions using Acxiom's authentication
solutions control when, where and how frequently students
authenticate. Verification is performed over the Internet with no
intrusion into the learning process, and it employs questions that
only the student enrolled in the course is able to answer. No
student information is released in the process, allowing
institutions to avoid any potential issues with the Family
Educational Rights and Privacy Act (FERPA).
"Higher education distance learning programs are looking for a
simple and affordable solution to meet evolving integrity and
verification policies," said Michael Jortberg, who leads Acxiom's
initiative in the higher education market. "This effort is part of
Acxiom's larger role as a leader in global identity initiatives and
as a champion of consumer privacy and online safety. We look
forward to working with Blackboard in this important
partnership."
For more information about the Blackboard Alliance Program or
Blackboard, please visit www.blackboard.com.
About Acxiom
The global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
About Blackboard Inc.
Blackboard Inc. (NASDAQ: BBBB) is a global leader in enterprise
technology and innovative solutions that improve the experience of
millions of students and learners around the world every day.
Blackboard's solutions allow thousands of higher education, K-12,
professional, corporate, and government organizations to extend
teaching and learning online, facilitate campus commerce and
security, and communicate more effectively with their communities.
Founded in 1997, Blackboard is headquartered in Washington, D.C.,
with offices in North America, Europe, Asia and Australia.
Any statements in this press release about future expectations,
plans and prospects for Blackboard and other statements containing
the words "believes," "anticipates," "plans," "expects," "will,"
and similar expressions, constitute forward-looking statements
within the meaning of The Private Securities Litigation Reform Act
of 1995. Actual results may differ materially from those indicated
by such forward-looking statements as a result of various important
factors, including the factors discussed in the "Risk Factors"
section of our Form 10-Q filed on November 6, 2008 with the SEC. In
addition, the forward-looking statements included in this press
release represent the Company's views as of January 29, 2009. The
Company anticipates that subsequent events and developments will
cause the Company's views to change. However, while the Company may
elect to update these forward-looking statements at some point in
the future, the Company specifically disclaims any obligation to do
so. These forward-looking statements should not be relied upon as
representing the Company's views as of any date subsequent to
January 29, 2009.
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