LiveRamp Creates Educational Forum for Improving the Consumer Experience
16 November 2017 - 1:00AM
Business Wire
Launches open educational website to expand
industry-leading RampUp events
LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading
provider of omnichannel identity resolution, today announced the
launch of the RampUp website, the online extension of LiveRamp’s
RampUp events. RampUp’s digital presence publishes vendor-neutral
articles and multimedia content from senior marketing leaders at
global brands and platforms. Their contributions highlight
consumer-centric solutions to chief marketing officers’ challenges,
data-driven marketing strategies and the use of technology to
better support people based marketing.
How people perceive, interact and engage with a company at any
point in the customer journey is top of mind for all executives.
Many are grappling with how to build a customer-obsessed
organization. Equipping marketers with the technologies and
techniques to truly understand and connect with people is a logical
starting point. Yet keeping up with the latest technology, trends
and best practices is a constant challenge.
RampUp is an open forum that addresses these pain points by
sourcing content from a variety of industry voices, ranging from
CMOs to data privacy officers and neuroscientists. Their stories
and points of view cover a wide breadth of topics that share a
common theme of improving the consumer experience:
- Analyzing new technology trends
affecting how people interact with brands
- Building data-driven teams with the
right martech stack to support their work
- Balancing the art and science of
marketing
- Presenting people-based marketing best
practices and use cases
“There are a lot of educational events and content hubs that
focus on using technology to solve the challenges facing the
marketing industry,” said Anneka Gupta, co-president at LiveRamp.
“But the content on RampUp will take a different tact, starting by
focusing on what it takes to improve the consumer experience. If we
collectively solve for that, we all win. In creating an open forum
that allows everyone to share their thinking on best practices to
this end, and collaborate and learn from each other directly, we
hope to accelerate this trend.”
RampUp allows readers to not only learn more about their
industry, but also to get a taste of the high caliber content,
speakers and attendees they can expect to see and meet at the next
RampUp conference, scheduled to take place March 5-6, 2018 at the
Fairmont San Francisco. The event is attended by senior-level
marketers from brands, agencies, data providers, platforms and
publishers. Executives from Adobe, AMC, Citi, Google, Facebook,
Nordstrom, Spotify and TiVo have spoken at previous RampUp
conferences.
“[At RampUp] you just feel the vibe, which is like-minded people
who are facing similar challenges coming together in a way that
allows them to share ideas and collaborate and make new
connections,” said Matt Marolda, Chief Analytics Officer at
Legendary Entertainment, who spoke at RampUp 2017 on a panel about
building a customer-centric company in a digital world.
Confirmed 2018 speakers are listed on RampUp, and more will be
added in the months leading up to the conference. RampUp 2018
speakers include Jonathan Mildenhall, former CMO at Airbnb; Marc
Ginsberg, Vice President & General Manager for American Express
Advance; Kevin Akeroyd, CEO at Cision; and Lisa Donohue, CEO at
Publicis Spine, Publicis Group. Session topics range from augmented
reality and virtual reality’s impact on mobile advertising to
eliminating advertising fraud.
“It’s hard to find something like [RampUp] where you can get
access to that many decision makers, that many peers, and that much
high quality, best practice, thought-leadership peer-to-peer
sharing,” said Akeroyd.
Recorded sessions from RampUp will also be featured on the
website, and thought leadership content will foster continued
conversations started during the conference and RampUp on the Road
summits held throughout the US. Registration for RampUp is now open
through the site. To learn more, visit https://rampedup.us/.
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. IdentityLink
transforms the technology platforms used by our clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company
(NASDAQ: ACXM), delivering privacy-safe solutions to market and
honoring the best practices of leading associations including the
Digital Advertising Alliance's (DAA) ICON and App Choices programs.
For more information, visit www.LiveRamp.com.
About RampUp
RampUp is a martech thought-leadership destination for relevant,
best-in-class content that’s hosted by LiveRamp, an Acxiom company
and leading provider of omnichannel identity resolution. You’ll
find insights on the latest digital marketing trends and
technologies on our content hub, alongside content from live RampUp
events.
For the opportunity to share your stories, resources, and points
of view on RampUp, please send your ideas to
RampUp@LiveRamp.com.
To stay current on digital marketing trends and get the best
quotes and key takeaways from our events, follow us on Twitter,
LinkedIn and Facebook.
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version on businesswire.com: http://www.businesswire.com/news/home/20171115005516/en/
On behalf of LiveRampAlexis Anderson,
619-234-0345liveramp@havasformula.com
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