Adobe Sign Debuts, Integrated with Adobe Marketing Cloud for Paperless Customer Experiences
26 April 2016 - 2:01PM
Business Wire
Adobe Document Cloud Integrations Introduced with Box and
Microsoft OneDrive
The accelerating pace of digital transformation has raised
consumer expectations to unprecedented levels, and is causing every
organization to rethink how they engage with their customers.
According to a recent survey by IDC¹, 72 percent of businesses
reported that improving document processes would increase customer
satisfaction, yet 80 percent of those processes still rely on
paper. Companies focused on great experiences can no longer afford
to be mired in document processes that are slow and inefficient.
Their customers need and want a better way.
Adobe (Nasdaq:ADBE) today unveiled the first integration between
Adobe Sign and Adobe Marketing Cloud, eliminating the cost and
frustration of manual, paper-based process for enrollment,
onboarding and servicing across the customer journey. Adobe Sign
(formerly Document Cloud eSign services) features an upgraded and
modernized mobile app experience, and works seamlessly with Adobe
Experience Manager (AEM) Forms - a key part of Adobe Marketing
Cloud - helping organizations to go completely digital with
anything from credit card applications to government benefit forms
or medical forms. And building on widespread adoption in Europe,
Adobe is rolling out new data centers and meeting the most
stringent legal requirements in the EU, part of a global expansion
that will continue through 2016.
Adobe also announced new Document Cloud storage integrations
with Box and Microsoft OneDrive, which make it easier to access and
work on PDF files from anywhere, as well as new features for Adobe
Acrobat DC subscribers, delivering on the promise of ongoing
innovation and value through Document Cloud.
“Every company and organization should be laser-focused on
delivering the best customer experience possible, and the best
experience does not involve paper,” said Bryan Lamkin, executive
vice president and general manager, Digital Media at Adobe. “Today
we further strengthen the value that Adobe Document Cloud and Adobe
Sign bring to our global customers as the only complete solution
that transforms paper-based transactions into 100 percent digital
workflows.”
At the heart of Document Cloud is Acrobat DC, the world’s best
PDF solution; Adobe Sign, the leading e-signature solution that
allows anyone to electronically sign and send documents from any
device; and powerful companion mobile apps. More than six billion
digital and electronic signature transactions are processed through
Document Cloud each year, including global businesses like
AmerisourceBergen, MasterCard, The Royal Bank of Scotland and
Verizon, which rely on Document Cloud and Adobe Sign for fast,
secure and mobile e-signatures.
“At Royal Bank of Scotland, we put our customers’ experience
first when rolling out new services to make their lives a little
easier,” said, Ankit Chhajer, Digital Lead – Customer Experience
and Sales Innovation, Royal Bank of Scotland. “Building on our
broad adoption of Adobe Marketing Cloud, we are now turning to
Adobe Document Cloud and Adobe Sign to create an elegant, hassle
free customer experience that rivals none other.”
Introducing Powerful New Capabilities with Adobe Sign
Adobe Sign is the fast, easy, secure way to bring trusted
e-signatures to every organization and department including HR,
sales, IT, legal and procurement, to name a few. New functionality
includes:
- Transforming digital experiences
– The integration between Adobe Sign and Experience Manager Forms
turns complex, form-based processes into simple, engaging,
mobile-optimized digital experiences across the entire customer
journey. This includes how a person discovers the right form that
they need, fills it out easily and successfully on any device,
electronically signs it, and gets status updates once it is
submitted. Using the integration between Adobe Sign and Adobe
Marketing Cloud, organizations can provide responsive, adaptive
experiences, enable personalization to continually improve the user
experience with Adobe Target, and analyze and optimize performance
with Adobe Analytics. Government, financial services and healthcare
are just a few of the industries that will benefit from this
service.
- Furthering global e-signature and
digital signature adoption – Building on widespread adoption in
Europe, and as part of a global rollout, new data centers are now
live in the EU. With a secure, standards-based approach, Adobe Sign
meets the most stringent legal requirements so European
organizations can go digital in compliance with eIDAS, the new EU
signature regulation set to take effect in July 2016.
- Delivering enhanced mobile
signing – Sending, tracking and managing documents on tablets
and smartphones is now easier than ever with the Adobe Sign app for
iOS and Android (formerly Adobe eSign Manager DC). An updated
dashboard and improved send for signature workflow enable users to
be even more productive on any device.
Rapidly Expanding Document Cloud Partner Ecosystem
Adobe is focused on enabling people to use Document Cloud with
solutions they already use as part of their day-to-day work.
Document Cloud already offers integrations with industry leaders
like Apttus, Dropbox, Salesforce, Workday, and more. Adobe today is
unveiling integrations with best-in-class cloud storage providers
Box and Microsoft, along with new and expanded Adobe Sign
integrations that span key business solutions and workflows.
- Box – New offerings integrate
Acrobat DC, Acrobat Reader and Adobe Sign with Box to simplify
document workflows, as well as e-signature processes for
enterprises. Whether users start from Box or Adobe, with just a few
clicks they will be able to view and edit PDFs without any
downloading, and ensure that the latest version is automatically
secured in Box. Additionally, users can open Box files directly in
Adobe Sign to provide an electronic signature on important
contracts and paperwork, centralizing all updates in Box and
streamlining the approval process. [Read the press release]
- Microsoft OneDrive – New
integration with Acrobat DC, Acrobat Reader and Microsoft OneDrive
allows organizations to access and work on PDF files stored in
OneDrive directly from within the Adobe apps. With a few clicks in
Acrobat on the desktop, users can view and work on PDF files stored
in OneDrive while ensuring documents always remain synced. In
addition, iOS users can access PDFs in OneDrive from the Acrobat
Reader mobile app via the universal document picker, enabling them
to work with PDF files anywhere.
- Salesforce – The latest release
of Adobe Sign significantly improves a user’s experience. Expected
to be available in beta in May 2016, the update features the
enhanced Salesforce Lightning user experience across any device,
plus support for customizing the app with the drag-and-drop
interface of Salesforce Lightning Components—while also providing
compelling new features like signing groups and hybrid signing
order. SteelBrick, recently acquired by Salesforce, also has an
existing integration with Adobe Sign for helping speed the
Configure Price Quote (CPQ) process.
- Adobe Sign Ecosystem Momentum –
Many new and updated integrations significantly expand the Adobe
Sign ecosystem across common enterprise solutions—such as business
process automation, contract lifecycle management and enterprise
resource planning—and include Advanced Software Concepts (ASC),
Buildium, McKesson Contract Manager, Namely, Oracle, SciQuest,
SpringCM, and ThinkSmart.
Ongoing Innovation with Subscription to Acrobat DC
At the heart of Document Cloud, a subscription to Acrobat DC
delivers instant access to new features and enhancements as soon as
they’re available. Today, Adobe introduced:
- Updated tools for everyday use –
Modernized commenting and annotation tools are now fully updated
with an intuitive, touch-friendly interface that makes it easier
than ever to give and get fast, clear feedback; a highlighter pen
can now markup scanned documents without the need for optical
character recognition (OCR); and paper-to-digital workflows like
scanning are now optimized to deliver the best results.
- Unrivaled accessibility – Adobe
is adding critical menu and dialog updates to enhance the
experience for users with visual impairments who rely on Acrobat DC
to work with PDFs. The Home view and Save As options can now be
read aloud by screen readers for greater accessibility.
- Streamlined deployment – Adobe
team and enterprise customers can now deploy and update Acrobat DC
with Creative Cloud apps using the Adobe Creative Cloud
packager.
Helpful Links:
- Learn more about Adobe Sign
- Learn more about Adobe Sign and
Experience Manager Forms for paperless onboarding
- Hear from Adobe EVP and GM Bryan Lamkin
on meeting customer needs with Document Cloud
- Learn more about advancements in
Document Cloud from Adobe VP of product management, Jon Perera
- Read the blog on e-signature
advancements in Europe by Dan Puterbaugh, director and associate
general counsel, Adobe
- Read the guest blog from Box
Pricing and Availability
- The new Adobe Sign capabilities are
expected to be available to customers in May 2016.
- The new Acrobat features will be
automatically available to subscribers of Acrobat DC in May
2016. Find out more.
- The ability to add a Box account to
Acrobat DC and Acrobat Reader on desktop is expected by the end of
May 2016. The ability for Acrobat Reader mobile users on iPhone and
iPad to select Box as their preferred cloud service from the iOS
document picker is expected by the end of June 2016. Initial access
to Acrobat DC and Adobe Sign from the Box website is expected by
the end of May 2016, with deeper integration expected by fall
2016.
- The ability to add a OneDrive account
to Acrobat DC and Acrobat Reader on desktop, and the ability for
Acrobat Reader mobile users on iPhone and iPad to select OneDrive
as their preferred cloud storage provider from the iOS universal
document picker, is expected by the end of June 2016.
¹IDC InfoBrief, sponsored by Adobe, Business Transformation
Through Smarter Document Workflows, April 2016.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeSteve Ballerini,
415-832-2234sballeri@adobe.comorText100Allison Grenewetzki,
415-593-8422allisong@text100.com
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