Adobe Received Highest Overall Scores in Current Offering and
Strategy; Recognized as a Leader in Cross-Channel Campaign
Management
Adobe (Nasdaq:ADBE) today announced that the company was
recognized as a Leader in “The Forrester Wave:™ Enterprise
Marketing Software Suites, Q2 2016” report by Forrester Research,
Inc. Adobe received the highest scores in current offering and
strategy. Forrester evaluated the nine most significant enterprise
marketing software suites providers across 40 criteria, including
current offering, strategy and market presence.
“In today’s digital age, the brands that will be successful must
lead with experience and delight customers across touch points,”
said Suresh Vittal, vice president, Adobe Marketing Cloud. “We
believe our recognition in Forrester’s reports validates our
continued leadership in helping companies transform into Experience
Businesses.”
“Adobe balances its direct response marketing capabilities
(Campaign, Social and Experience Manager) with advertising
capabilities (Audience Manager, Media Optimizer and Primetime), and
ties them together with insights (Analytics and Target) and its
core services offering…Adobe has assembled a comprehensive
portfolio, and B2C marketers have integrated multiple Adobe modules
into sophisticated, large-scale marketing technology ecosystems,”
stated Forrester in its Enterprise Marketing Software Suites
report.
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience creation and management, testing and targeting,
advertising, audience management, video, email, campaign
orchestration and social engagement. Adobe Marketing Cloud’s tie-in
with Adobe Creative Cloud makes it easy to quickly
activate creative assets across all marketing channels and customer
touch points.
Forrester defines enterprise marketing software suites as “an
integrated portfolio of marketing technology products that provide
analytics, automation and orchestration of insight-driven customer
interactions to support inbound and outbound marketing” and stated
in the report, “in the age of the customer, B2C marketers must
assemble their own unique marketing technology ecosystems that
drive contextually relevant customer experiences.”
Thousands of brands rely on Adobe’s digital marketing solutions,
including two-thirds of the Fortune 50 and 10 of the 10 largest
media, financial services, auto, wealth management and telecom
companies. Adobe Marketing Cloud supports 41 trillion transactions
and 4.1 trillion rich media requests per year, and managed 100
billion emails in 2015. Customers include Comcast, DuPont, Fairfax
Media New Zealand, Hyatt Hotels Corporation, John Lewis, Lenovo,
L’Occitane, MGM Resorts International, NBC Universal, National Bank
of Abu Dhabi, NetApp, Renault, The Royal Bank of Scotland,
Scottrade, T-Mobile, Tumi, Vodafone Ireland and more.
“As a premiere hospitality and entertainment brand, our mission
is to create unforgettable, world-class customer experiences. It’s
essential that our guests’ experiences are seamless which is a
major challenge when you have 20 resorts that each require separate
digital destinations for booking, restaurants, events and more,”
said John Bollen, Chief Digital Officer, MGM Resorts. “Adopting
Adobe Marketing Cloud helps us manage content and customer
information, and deliver a personalized and engaging experience for
guests. Adobe is helping us achieve our goals of increasing direct
online booking, incremental spend on property, number of annual
visits, new guest acquisition and overall market share."
“At Comcast, we’re focused on constantly innovating and
delivering value to customers through our bundled Internet, cable
television and phone packages. An integral part of our business is
ensuring each interaction with our customers is as valuable as
possible,” said Rob Roy, senior vice president of digital, Comcast.
“With Adobe Marketing Cloud, we benefit from a complete picture of
online and offline customer interactions, ranging from service
connections to calls to our call center. As a result, conversion
for services has improved an astounding 44 percent by testing and
optimizing promotions, and we’ve drastically reduced strain and
saved costs affiliated with our call center by personalizing
messaging based on customer interactions."
Adobe was also recognized as a Leader in “The Forrester Wave:™
Cross-Channel Campaign Management, Q2 2016.” Forrester evaluated
the 15 most significant cross-channel campaign management vendors
and Adobe received the highest scores in current offering and
strategy. Adobe Campaign, Adobe’s cross-channel campaign management
offering, enables brands to drastically improve customer engagement
across email, web, social, display and mobile channels, as well as
offline channels such as direct mail and point of sale.
“Companies operating in today’s global landscape are faced with
a very simple, yet critical, dilemma: fundamentally reinvent their
business to compete in the digital age or lose ground to those who
do,” said Dave Bernstein, vice president and global lead,
Technology Practice at SapientNitro. “In Adobe, we have found a
partner who shares our mission to not only help our joint clients
transform their businesses, but also to overcome the challenges and
embrace the opportunities presented in this new landscape.”
Helpful Links
- Complimentary copy of “The Forrester
Wave:™ Enterprise Marketing Software Suites” report
- Complimentary copy of “The Forrester
Wave:™ Cross-Channel Campaign Management” report
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160601006873/en/
AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comBecky
Canfield, 415-832-4465canfield@adobe.com
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