ADSTW Adstar Wts 12/16/2004 (MM)

AdStar to Power The Atlanta Journal-Constitution's Next Generation Online Classified Self-Publishing System Expanded Relationship With AdStar to Enable Four Classified Verticals With Reverse Publishing MARINA DEL REY, Calif., May 10 /PRNewswire-FirstCall/ -- AdStar, Inc. , a leading applications service provider of e-commerce transaction technology for the advertising and publishing industries, today announced that it has reached an agreement with The Atlanta Journal- Constitution (AJC) to power classified web order entry for the publication's four online vertical classified advertising products -- Recruitment, Autos, Real Estate and Merchandise. Using AdStar's XML Gateway, AJC will allow advertisers to self-publish their advertisements in the paper and on the web from AJC.com and its family of websites. Once created online, ads will flow through AdStar's XML Gateway where they can be sent to the AJC front-end print system and/or the newspaper's web site. AdStar's Web-based ad-transaction technology extends the classified advertising self-publishing opportunities for the AJC by allowing advertisers to simultaneously create, schedule and pay for ads for publication in the print and online versions of the newspaper. Advertisers that now create the same version of classified ads via the web for print and online distribution will soon be able to reverse publish a different version into print through one single order. AdStar's service will enable AJC's Internet platform to offer advertisers ad enhancements and a variety of pricing packages for print- only, online-only or a combination of print and online products. "The Atlanta Journal-Constitution is one of our marquee customers and has used our remote ad entry and online products for many years, so we are pleased that the publication has once again decided upon an AdStar solution to help expand its classified advertising offerings," said Leslie Bernhard, president and chief executive officer of AdStar. "Our Web-based ad-transaction technology is removing a barrier that has existed since the Internet changed the publishing landscape many years ago -- how to reverse publish ads. We make it possible through a technologically seamless process that is both convenient for advertisers and affordable for publishers. Our technology is helping newspapers take steps towards complete integration of their print and online advertising strategies." All ads created online will be stored in the AJC's advertising directory. Advertises will be able to go online at AJC.com or any one of its family of websites and instantly recall, change and schedule previously published ads for renewal. Under the terms of the agreement, other Cox newspapers will be able to use the XML Gateway to process ads for their respective on-line and print products. The Atlanta Journal-Constitution is the flagship of Cox Newspapers, Inc., an operating company of Cox Enterprises, one of the nation's leading media companies. The AJC is read by 1.2 million adults daily and more than 1.8 million adults on Sundays. AJC.com is the online extension of the print newspaper and, combined with its family of websites, has more than 3.3 million unique visitors each month. About AdStar, Inc. AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software, web-based ad transaction services, and payment processing and content processing solutions, which were acquired from Edgil Associates in October 2003. Today, AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, the Newspaper Association of America's bonafideclassifieds.com, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers in more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is in North Chelmsford, Mass. Forward Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. For further information, please contact Jeff Baudo of AdStar, Inc., +1-310-577-8255, ; or Media, Kevin Wilson, +1-513-885-5520, , or Broker, RJ Falkner & Company, Inc., +1-800-377-9893, , both for AdStar, Inc. DATASOURCE: AdStar, Inc. CONTACT: Jeff Baudo of AdStar, Inc., +1-310-577-8255, ; or Media, Kevin Wilson, +1-513-885-5520, , or Broker, RJ Falkner & Company, Inc., +1-800-377-9893, , both for AdStar, Inc. Web site: http://www.adstar.com/

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