Frost & Sullivan selected and evaluated
the top 13 Demand-Side Platforms to determine leaders for the Frost
Radar™
NEW
YORK, Jan. 30, 2024 /PRNewswire/ -- AdTheorent
Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer
and industry leader using privacy-forward solutions to deliver
measurable value for programmatic advertisers, today announced that
it has been named a leader in Frost & Sullivan's Frost Radar™
on Demand-Side Platforms (DSPs), which evaluated and ranked the top
13 DSPs.
The recently released Frost Radar™ identifies Demand-Side
Platforms that improve advertisers' ability to plan, buy, measure,
execute, and optimize their global advertising initiatives. In its
accompanying report, Frost summarized AdTheorent's market-leading
innovation, stating:
- AdTheorent takes a data-driven approach to the DSP market,
leveraging AI and ML-powered technologies for efficient media
buying. The company provides buyers with predictive
targeting, geo-intelligence, creative functionalities, and
privacy-forward methods to executive programmatic advertising
campaigns.
- The company stands out in the crowded DSP market with its
custom ML and data science models that operationalize historical
and real-time data and drive superior advertising outcomes.
AdTheorent's distinguished predictive capabilities maximize agency
and brand ad spending to ensure they target the most valuable
customers.
- AdTheorent has strategically incorporated privacy advantages
into its DSP solutions, providing customers with a forward-looking
targeting method that is not reliant on cookies or individualized
personal data. In January 2023, the
company launched AdTheorent Predictive Audience Builder, a
privacy-focused set of tools that use primary-sourced datasets to
identify relevant audiences without the need for targetable user
IDs of any kind.
Looking ahead, Frost cited the Company's vast opportunities for
growth:
- Although a small player by market share in the global DSP
ecosystem, AdTheorent has experienced continuous growth in the past
three years and demonstrated a strong commitment to push innovation
forward by incorporating cutting-edge and privacy-focused
technologies into its platform. AdTheorent should leverage
its enormous growth potential to accelerate customer acquisition
and drive revenue growth.
- AdTheorent demonstrates market differentiation with its
vertical solutions and strong privacy-forward approach. The
company must continue focusing on developing novel customized
vertical solutions for new industries and promoting its post-cookie
technologies to attract customers with high compliance standards
such as banking, financial, and insurance services.
"We are thrilled to be recognized as a leading
programmatic innovator in the Frost Radar™ featuring Demand-Side
Platforms," said Jim Lawson, CEO of
AdTheorent. "AdTheorent is well-positioned for a more
privacy-focused digital future due to our 12+ years of machine
learning-based innovation premised on advanced ad impression
scoring that is not ID-dependent."
Said Lara Forlino, Industry
Analyst, Digital Content Services Research Unit, Frost &
Sullivan: "AdTheorent's ID-agnostic approach and groundbreaking
ID-independent audience targeting solutions ensure that the company
is immune to ID-deprecation and poised for continued success in the
post-cookie world. In addition, the company's customized
vertical solutions provide predictive audiences and more efficient
campaign outcomes for each customer, depending on the dynamics of
each industry. We will continue to watch AdTheorent's
progress."
About the Frost Radar™: Demand-Side Platforms
The
Frost Radar™ on the global demand-side platforms (DSPs) market
assesses providers of software solutions that improve advertisers
and agencies' ability to plan, buy, measure, execute, and optimize
their global advertising initiatives. This Frost Radar™ offers a
perspective on key industry trends as well as an assessment of 13
leading companies based on qualitative and quantitative factors.
The quantitative metric used to evaluate providers' performance in
this space is DSP revenue through platform and service fees as well
as the sale of complementary value-added services (e.g., data and
add-ons).
Inclusion criteria for DSPs includes:
- Functions for programmatic advertising buying from multiple
media supply sources (i.e., ad exchanges, ad networks, content
publishers, and SSPs)
- Functions for implementing multichannel and cross-device
advertising operations (i.e., buying and managing ad campaigns
across diverse channels, audiences, and devices)
- Functions for data-driven ad campaign optimization and
effectiveness analysis
- Annual revenues above $120
million in CY2022
- Commercial presence for at least 5 years
To access the Frost Radar, please click
here.
About AdTheorent
AdTheorent
(Nasdaq: ADTH) uses advanced
machine learning technology and privacy-forward solutions to
deliver impactful advertising campaigns for marketers.
AdTheorent's machine learning-powered media buying platform
powers its predictive targeting, predictive audiences,
geo-intelligence, audience extension solutions and in-house
creative capability, Studio AT. Leveraging only
non-sensitive data and focused on the predictive value of machine
learning models, AdTheorent's product suite and
flexible transaction models allow advertisers to identify the most
qualified potential consumers coupled with the optimal creative
experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was named
"Best Buy-Side Programmatic Platform" in the 2023 Digiday
Technology Awards and was honored with an AI Breakthrough Award and
"Most Innovative Product" (B.I.G. Innovation Awards) for five
consecutive years. Additionally, AdTheorent is the only
seven-time recipient of Frost & Sullivan's "Digital Advertising
Leadership Award." AdTheorent is headquartered in New York, with fourteen offices across
the United States and
Canada. For more information, visit adtheorent.com.
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SOURCE AdTheorent