ADTRAN Adds Unified Communications to ProCloud Subscription Services Suite
11 April 2017 - 12:10AM
Business Wire
Powered by BroadSoft, integrated ProCloud UC
provides carrier-grade service delivery under a simple subscription
sales model
ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of
next-generation open networking solutions, today announced the
launch of ADTRAN’s ProCloud UC powered by BroadSoft (NASDAQ:BSFT).
The addition of the BroadCloud call control platform to ADTRAN’s
ProCloud Subscription Services Suite enables Managed Service
Provider (MSP) partners to expand their cloud-based unified
communications (UC) offerings. ADTRAN is one of the first network
infrastructure partners that BroadSoft is collaborating with
through this unique model, selecting ADTRAN for its experience as a
trusted partner for a breadth of advanced voice and networking
infrastructure. The BroadSoft partnership represents one of the
first of many open network alliances enabling ADTRAN’s partners to
increase revenue opportunities with best-of-breed networking and
application services.
“As more businesses look to adopt cloud services, there is the
risk of businesses adopting applications from multiple providers
that can be challenging to manage separately, and the wide variety
of options can be overwhelming,” said Diane Myers, senior research
director, IHS Markit. “The approach ADTRAN is taking with BroadSoft
gives MSPs the opportunity to leverage an integrated cloud
platform, brand them as their own and simplify the purchase and
adoption of cloud services for their business customers.”
The ADTRAN ProCloud UC solution provides an integrated bundle
that includes everything needed to win and keep any business
customer. Its “partner in a box” qualities simplify the process of
launching and supporting business communications services like
mobility, instant messaging and presence, HD audio and video
calling, conferencing and group collaboration capabilities. The
scalability of the cloud-based solution makes it easy for partners
to expand services as customers’ needs grow and shift over time.
Moreover, the ability to brand the hosted UC solution as their own
enables ADTRAN’s partners to further differentiate themselves in
the marketplace.
“This collaboration puts best-in-class services in the hands of
MSPs who may not have previously been able to access them due to
investment requirements, deployment times or limitations of
traditional UC solutions,” said Dino Di Palma, chief revenue
officer, BroadSoft. “By becoming part of ADTRAN’s subscription
service offerings, our cloud communications will enable more
businesses to worry less about maintaining a high-quality UC
solution and instead remain focused on growing their business.”
“Our collaboration with BroadSoft adds tremendous value to our
ProCloud Subscription Services Suite—the hosted UC solution is a
natural extension of our existing partnership, providing our
partners with a new recurring revenue model for advanced
communications services,” said Parker Smith, director of business
development for ADTRAN’s business solutions and cloud services.
“The partner benefits from an accelerated time to market and the
scalability and flexibility of a hosted UC solution, all with
minimal investment, enabling our partner community to seamlessly
grow market and margins more easily.”
About BroadSoft
BroadSoft is the technology innovator in cloud communications,
collaboration and contact center solutions for businesses and
service providers across 80 countries. We are the market share
leader for cloud unified communications with an open, mobile and
secure platform trusted by 25 of the world’s top 30 service
providers by revenue. Our BroadSoft Business application suite
empowers users and teams to share ideas and work simply to achieve
breakthrough performance. For additional information, visit
www.BroadSoft.com.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data,
video and Internet communications across a variety of network
infrastructures. ADTRAN solutions are currently in use by service
providers, private enterprises, government organizations, and
millions of individual users worldwide. For more information,
please visit www.adtran.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170410005771/en/
Witz Communications for ADTRANAshley Schulte,
919-435-9112ashley@witzcommunications.com
ADTRAN (NASDAQ:ADTN)
Historical Stock Chart
From Apr 2024 to May 2024
ADTRAN (NASDAQ:ADTN)
Historical Stock Chart
From May 2023 to May 2024