Activision Still Sees Growth Potential in China After NetEase Split
18 November 2022 - 1:52AM
Dow Jones News
By Dean Seal
Activision Blizzard Inc. said it still sees long-term growth
opportunities in China despite the impending expiration of its
14-year licensing partnership with NetEase Inc.
Santa Monica, Calif.-based videogame company Activision Blizzard
said Thursday that it is looking for alternative ways to serve the
gaming community affected by its split with China's NetEase. After
the two companies failed to reach a deal renewing their licensing
agreements, Activision Blizzard said it would halt most online-game
services in China on Jan. 24.
The agreements covered some of subsidiary Blizzard Entertainment
Inc.'s most popular titles in China, including "World of Warcraft,"
"StarCraft" and "Diablo III."
Activision Blizzard said Thursday that the agreements at issue
contributed approximately 3% of the company's revenue in 2021.
Write to Dean Seal at dean.seal@wsj.com
(END) Dow Jones Newswires
November 17, 2022 09:37 ET (14:37 GMT)
Copyright (c) 2022 Dow Jones & Company, Inc.
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