Avid Everywhere Enhances Commerce for Music Publishers With Sibelius | Cloud Publishing Technology
23 January 2015 - 6:01AM
NAMM (Hall A, Booth #6400) -- Avid® (Nasdaq: AVID)
today introduces Sibelius® | Cloud Publishing, a groundbreaking new
publishing technology based on Avid EverywhereTM and built upon the
Avid MediaCentral Platform. Sibelius | Cloud Publishing makes it
easier than ever for music publishers to offer an enhanced online
experience for customers, and revolutionizes the way sheet music
scores are sold online. With a Sibelius | Cloud Publishing-enabled
site, publishers can allow their customers to view, play,
transpose, print, and purchase scores using any current web browser
or mobile device, including Android, iOS, and Linux.
"Avid is committed to the music notation market, and dedicated
to helping music publishers connect with customers in more
powerful, efficient, and profitable ways with Avid Everywhere,"
said Chris Gahagan, senior vice president of Products and
Technology at Avid. "Sibelius | Cloud Publishing technology
revolutionizes the way music publishers deliver scores to
customers, and provides a rich experience where customers can play,
transpose, and interact with scores prior to purchase."
Sibelius | Cloud Publishing provides music publishers with
numerous benefits:
- Easy implementation: Publishers simply embed
code to display and deliver scores through online store pages,
without requiring visitors to install a browser plug-in.
- Security: Digital rights management ensures
that scores are secure and cannot be downloaded or printed in full
without purchasing them first.
- Cross-platform compatibility: Customers can
use a Mac, Windows, iOS, Android, or Linux operating system and
enjoy the same level of score interaction, no matter what device
they use.
- Enhanced customer experience: Customers can
play scores, transpose to different keys, and change instruments
directly in a web browser. Future upgrades to the Cloud Publishing
server playback engine and samples are instantly available to all
publishers and customers.
- High-quality score printing: Once customers
purchase music, the Cloud Publishing server sends a high-quality
printable version to the webstore page for customers to print.
- Preview and playback options: Publishers can
shape the experience further by setting how many pages can be shown
prior to a purchase, as well as other preview and playback choices.
- Complete Sibelius integration: Customers
receive the full experience when a Sibelius file or secure Sibelius
file from Sibelius Internet Edition is used for the score. The
technology also handles scores prepared in PDF format.
- Control over sales: All transactions occur on
the publisher's website.
- Reduced preparation time: Music publishers can
deliver this experience without the pain-staking manual preparation
previously required, since Sibelius | Cloud Publishing manages
those tasks automatically.
Availability
Sibelius | Cloud Publishing will be a service offered through
the Avid Marketplace. To learn more about the features and benefits
of Sibelius | Cloud Publishing and how it can elevate the customer
experience in online stores, please visit
http://www.avid.com/US/partners/sibelius-cloud-publishing-program.
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid on Facebook,
Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro
Tools, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners.
All announcements of products and enhancements are made on a
when and if available basis.
CONTACT: Avid
Sara Griggs
sara.griggs@avid.com
310.821.0801
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