Avid Leads the Media Industry Forward with New Cloud Solutions at IBC 2017
15 September 2017 - 7:48PM
IBC (Hall 7, Booth #J20) – Avid®
(Nasdaq:AVID), a leading global media technology provider for
the creation, distribution, and monetization of media assets for
global media organizations, enterprise users and individual
creative professionals, today announced new cloud offerings and new
solutions certified to run on Microsoft Azure that will enable
media production organizations and professionals to work with
greater efficiency and collaboration, and prepare them for the
future of the media cloud era.
“At NAB 2017, we unveiled our vision for bringing Avid into the
cloud along with a comprehensive partnership with Microsoft as our
preferred cloud provider,” said Dana Ruzicka, Vice President and
Chief Product Officer, Avid. “Since then, the reaction from
our customers has been overwhelmingly positive. This really is the
beginning of the cloud era for our industry. We’re excited to
help our clients successfully navigate their own journey to the
cloud, with the first of many new cloud offerings from Avid
launching today at IBC. Whether customers choose to deploy in the
data center or the public cloud, Avid’s unique platform approach
delivers unparalleled workflow efficiency and flexibility across
the entire spectrum of media production.”
Avid’s new cloud-based apps and service offerings
announced at IBC 2017 include:
- MediaCentral | Cloud UX: For teams of two to
teams of thousands, the completely redesigned MediaCentral | Cloud
UX (user experience) is an easy-to-use and task-oriented graphical
user interface that runs on virtually any operating system or
mobile device, and is available to everyone connected to the
platform. Team members can easily collaborate with each other from
wherever they are – in the same building, across town, or even on a
different continent.
- MediaCentral | Panel for Media Composer®:
Provides an integrated MediaCentral | Cloud UX panel within the
Media Composer user interface, enabling users to drag and drop
content from MediaCentral directly into any Media Composer project,
bin, or sequence.
- Media Composer I Cloud VM: Enables anyone in a
facility to access Media Composer software virtually using a
lightweight workstation, laptop, or tablet with a high-speed
network connection. Media Composer | Cloud VM provides the
full Media Composer editing experience to multiple clients from a
single server on premises.
- Media Composer | Cloud Remote Enables
users running Media Composer on their workstation or laptop to mix
local and remote content in the same timeline – no matter where
they are located. Media Composer | Cloud Remote provides users the
best of both worlds – access to browse and stream any content from
MediaCentral into Media Composer, as well as access to media that
is stored locally. Local content can be automatically uploaded to
MediaCentral in the background so publishing the finished program
is virtually instantaneous.
- Sibelius® | Cloud PublishingSibelius | Cloud
Publishing is a groundbreaking service that enables composers to
share music scores to their own personal cloud space, embed scores
in a webpage, and invite anyone to flip through pages and play
compositions using any computer, laptop, or mobile device. Sibelius
| Cloud Publishing is ideal for previewing and reviewing musical
works in the studio, in the classroom, or on a stage.
Following on the historic partnership announcement earlier in
2017, Avid and Microsoft are showcasing a series of tangible,
valuable results by making the industry’s most open, tightly
integrated platform for media available in the cloud with flexible
licensing and deployment options:
- MediaCentral Archive for
Azure: Now certified to run on Microsoft
Azure, the MediaCentral-based media asset management system can be
configured to deliver cloud based archive for news and
post-production teams, managing the entire content lifecycle, with
easy asset browsing and retrieval across multiple tiers of storage
for reuse or repurposing.
- MediaCentral Newsroom for
Azure: Now certified to run on
Microsoft Azure, the MediaCentral-based newsroom system can be
configured to deliver complete story creation and rundown
management in the cloud for news teams, providing improved workflow
efficiency and speed to break news across multiple broadcast and
digital outlets.
- Avid Cloud Collaboration for Pro Tools® and Pro Tools
First: This innovative cloud-powered service enables
artists to easily share tracks and work on projects with anyone,
anywhere – and is now offered as an as-a-service offering hosted on
Microsoft Azure.
Avid is demonstrating integrated Microsoft Cognitive Services at
IBC 2017 (Hall 7, Booth #J20) which applies the
latest machine-learning algorithms to content libraries,
automatically indexing content to extract streams of time-based
metadata. This integration allows for highly complex searches to be
executed in seconds, enabling faster content discovery for any
MediaCentral user.
To learn more about new Avid cloud service offerings, please
visit http://www.avid.com/products/mediacentral.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, MediaCentral®, Interplay®, iNEWS®, AirSpeed®,
Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™.
For more information about Avid solutions and services, visit
www.avid.com, connect with Avid on Facebook, Instagram, Twitter,
YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS,
Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid
VENUE, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR ContactAmy Paladino
amy.paladino@avid.com +1 (617) 733-5121
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