Brightcove Introduces New ‘Publisher Insights’ Capability
08 March 2024 - 1:00AM
Business Wire
Publisher Insights provides immediate analytics
and metrics to measure the impact of content in real-time
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today launched “Publisher Insights,” a new
capability within the Media Studio Premium solution. Publisher
Insights builds on Brightcove’s Audience Insights to provide
real-time analytics specifically for news organizations and other
real-time-driven content organizations. The product enables news
organizations to quickly identify stories that drive viewer
interest and help shape effective audience engagement
strategies.
“Publisher Insights is designed to address the needs of content
organizations that seek to make better, more timely data-driven
decisions. Many publishers rely on real-time data, analytics, and
insights to analyze what video content is performing best on their
platform,” said Scott Levine, Chief Product Officer at Brightcove.
“Building on our Audience Insights solution, we have customized a
new product for news, sports, politics, and other publishers to
analyze their viewership trends in an instant to optimize their
content strategy.”
Publisher Insights provides robust real-time features that
measure engagement drivers, build actionable viewer segmentation
reporting, and leverage Brightcove’s Audience Sync integration to
synchronize critical metrics with popular MAP and CRM platforms and
drive action based on insights. With this new capability, content
providers can now access a new “Trending Now” dashboard to analyze
viewership and audience metrics.
Publisher Insights is also introducing a new benchmark –
“Engagement Peaks,” a KPI that outlines the average shelf life
(including peaks and drop-offs) of a publisher’s video content to
help customers decide the frequency, type, length, and intensity of
the content they are publishing to reach new audiences and grow
engagement.
Publisher Insights is the latest in a series of new products,
solutions, and investments Brightcove is making in its Emmy
Award-winning streaming technology platform to equip media
companies with the best solutions to help them reach their business
goals and support the evolving needs of content providers and
publishers.
For more information, visit Brightcove.com.
About Brightcove Inc. Brightcove creates the world’s most
reliable, scalable, and secure streaming technology solutions to
build a greater connection between companies and their audiences,
no matter where they are or on which devices they consume content.
In more than 60 countries, Brightcove’s intelligent video platform
enables businesses to sell to customers more effectively, media
leaders to stream and monetize content more reliably, and every
organization to communicate with team members more powerfully. With
two Technology and Engineering Emmy® Awards for innovation, uptime
that consistently leads the industry, and unmatched scalability, we
continuously push the boundaries of what video can do. Follow
Brightcove on LinkedIn, X (Formerly Twitter), Facebook, Instagram,
Threads, and YouTube. Visit Brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240307274361/en/
Media Joseph J. Nuñez Director of Communications and
Public Relations jnunez@brightcove.com
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