Rise of City Jumping,
Spiritual Sidequests and Feedbooking amongst top travel
predictions for travel by 2030
LONDON, Jan. 16,
2025 /PRNewswire/ -- Out with one and done trips, in
with multi-destination city jumping adventures planned by an AI
travel agent. Today, KAYAK, the world's leading travel search
engine, is launching its WTF - What the Future Report -
revealing eight predictions for travel by 2030.
In partnership with The Future Laboratory, one of the world's
leading futures consultancies, the WTF Report blends social and
cultural research, interviews with KAYAK executives and external
experts, survey insights from 9,100 people across 9 countries, and
an in-depth analysis of KAYAK user behaviour.
KAYAK 2030: Travel Predictions
AI Agents
A new wave of travel agents is
emerging, focusing on personalised travel experiences. Modern
travellers seek flexibility (38%), customised itineraries (37%),
and value AI tools for planning (17%). By 2030, virtual AI
Assistants will handle a variety of travel arrangements, offering
tailored trips and securing the best deals effortlessly.
"AI is already rapidly improving customer support for travel
delays and itinerary changes. It's also suggesting personalised
recommendations of places to visit and things to do. The next big
step forward will be automated bookings - and we're already making
KAYAK AI agent-friendly," - Steve
Hafner, CEO of KAYAK.
City Jumping
By 2030, travellers will prioritise multi-stop trips over
single-destination vacations. For 66% of survey respondents, travel
ranks as a top priority, signalling a growing desire
to explore. As visa regulations relax worldwide, governments and
destinations are gearing up for the rise of city-jumping
travellers.
Vitamin T
By 2030, the value of a trip will
hinge on wellness scores. KAYAK notes a surge in wellness travel,
with pools as the top-searched hotel amenity globally, followed by
hot tubs, spas, and fitness facilities. 60% of travellers
prioritise relaxation, while 13% emphasise health and wellness.
Destinations promoting longevity will become sought-after additions
to travellers' bucket lists.
Feedbooking
From browsing feeds to booking
trips, travellers will use social media as a booking platform.
Currently, 36% of travellers find trip inspiration on social
platforms, a trend expected to grow by 2030. KAYAK predicts social
media will shift from inspiration to a full-fledged travel shopping
channel, with apps serving as travel storefronts.
Virtual Voyages
By 2030, travel will feature
holographic concierges and automatic airfare refunds. Travellers
anticipate virtual hotel room previews (35%) and almost 10% of air
passengers expect in-flight VR entertainment for an immersive
experience. The future of travel is set to exceed expectations with
innovative technologies.
LIT - Low Intensity Travel
The shift toward
unexplored destinations will challenge today's top travel spots.
Concerns over overtourism and carbon footprint (14%)
will influence future travel decisions. The quest for
unventured experiences will shift from adventurers to
conscious travellers, becoming a mainstream travel
priority.
Spiritual Sidequests
From silent retreats to
genealogical investigations, Spiritual Sidequests will
have their moment by 2030, with more and more travellers wanting to
pair exploring a destination with exploring their inner-self to
grow and heal.
Disloyalty Programme
Loyalty Programmes will
adapt to meet the demands of price-conscious travellers. 29% of
travellers want personalised loyalty rewards, such as receiving
refunds when air ticket prices go down (32%). With 72% anticipating
higher travel prices in the future, travellers are prioritising
savings and will switch brands for better deals.
In Gen-Z terms, here's the ins and outs of future
travel:
|
Out
|
In
|
|
DIYing every part of
the journey
|
Letting your AI Agents
handle it
|
|
(Over)Spending 10 days
in one city
|
Stuffing in as many
stops as possible
|
|
Taking off for a quick
fix
|
Holidaying for
longevity
|
|
Only buying tickets on
the big screens
|
Booking flights from
Instagram
|
|
Resigning to
less-than-perfect rooms
|
Virtually touring your
room
|
|
Flocking to tourist
traps
|
Visiting hidden
gems
|
|
Travelling to the
clout
|
Putting self-discovery
on a map
|
|
Committing to one
airline
|
Dating around for the
best deal
|
You can read more about KAYAK's WTF travel
predictions HERE.
Methodology
Survey insights
PureSpectrum interviewed 9112
respondents aged 18+ in the US, UK, Canada, Brazil, France, Germany, Denmark, and Sweden who travel for leisure purposes
internationally at least once a year. The survey was conducted
using an online methodology. A sample of 2000 people were polled in
the US, and all other markets had a targeted minimum sample of 1000
completes. The research fieldwork was conducted from August 13 - 20, 2024.
KAYAK data analysis
Based on hotel searches made on KAYAK and associated brands
in the period between September 1,
2023, and September 15, 2024,
for stays between January 1, 2024 -
December 31, 2024.
About KAYAK
KAYAK, part of Booking Holdings (NASDAQ:
BKNG), is the world's leading travel search engine. With
billions of queries across our platforms, we help people find their
perfect flight, stay, rental car and vacation package. We also
support business travellers with ours corporate travel
solution.
About The Future Laboratory
The Future Laboratory is one of the world's most renowned
futures consultancies. With a unique blend of trend
forecasting, consumer insight, brand strategy and innovation, the
company has helped to shape, inspire and future-proof organisations
globally since 2001.
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