Braze Delivers New AI Features to Fuel Marketing Efficiency and Creativity
27 March 2024 - 12:00AM
Business Wire
Expanded Sage AI by Braze™ Offering, Including
'AI Item Recommendations,’ Increases Personalization and Decreases
Time to Purchase
Braze (Nasdaq: BRZE), the leading customer engagement platform
that empowers brands to Be Absolutely Engaging™, today announced
several new AI features across its platform designed to inspire
marketers' creativity and increase efficiency in delivering more
personalized, tailored experiences, all powered through Sage AI by
Braze™.
With a wealth of knowledge at our fingertips and the advent of
AI-powered tools, marketers can inspire creativity with speed and
precision. The latest AI features from Braze reflect this paradigm
shift, with recent research indicating that 79% of marketers
recognize AI's potential to ignite innovation. As we leverage AI to
simplify tasks and bridge the gap between aspiration and reality,
customer engagement is being reshaped in profound ways. From
streamlining processes to inspiring innovation, Sage AI by Braze™
empowers marketers to optimize customer journeys and craft
unforgettable cross-channel experiences that resonate deeply with
audiences and accelerate the customer’s next best action. In
addition to driving conversions and boosting brand equity, Braze
helps brands forge authentic connections, build trust and drive
reciprocal value with each interaction. In this landscape, Sage AI
by Braze™ is a trusted partner for marketers, offering tailored
recommendations, sophisticated personalization, effective content
generation, and the ability to drive high-value actions at
scale.
“The AI Item Recommendations feature has been instrumental in
driving a remarkable 3X increase in our purchase rates,” said Pam
Shih, Team Lead CRM at KoRo Handels GmbH. “By intelligently
suggesting tailored products from the Braze catalog during
onboarding sessions, it not only reveals invaluable insights into
new user behaviors, but also empowers us to deliver highly
personalized recommendations from our extensive catalog of over
1,000 products.”
New features added to Sage AI by Braze™
include:
- Enhance Relevant Experiences and Increase Purchase Rates
with Personalized Recommendations: Expanded AI Item
Recommendations capabilities allows brands to create additional
recommendation models, with more frequent item updates. This helps
deliver personalized item suggestions such as products, services,
experiences, and offers, tailored to each individual's preferences.
By leveraging AI to match customers with the items most likely to
resonate with them, brands can create more meaningful experiences,
build stronger connections, boost brand equity, and drive greater
conversions and revenue growth. AI Item Recommendations seamlessly
integrate into campaigns on any Braze channel and eliminate the
need for complex setups, technical resources, or additional
integrations.
- Personalize Every Touchpoint and Maximize Revenue with
Personalized Paths: Personalized Paths, a new feature that
marketers can use in Braze Canvas, to scale sophisticated
personalization by seamlessly matching each customer with the most
relevant message, copy, creative, channel, and offer. Personalized
Paths feature experiments, automates, and shares the message
variant each individual is more likely to prefer at any step in the
journey, driving deeper engagement and creating more personalized
and creative experiences for each customer.
- Strengthen Brand Equity and Improve Time to Value with Tone
Control: Tone Control generative functionality, powered by
OpenAI GPT-4 Turbo, allows marketers to dictate AI-generated copy
tones directly within the AI Copywriting Assistant. This feature
inspires content creation, fosters creativity, and ensures
authentic customer experiences that can be generated quickly and
inserted on any channel. Combined with testing and optimization,
brands can compare tones, and swiftly share resonant messages.
- Addressing Email Metric Reliability with Estimated Real Open
Rate: Estimated Real Open Rate addresses Apple’s Mail Privacy
Protection (MPP) challenges, offering marketers reliable insights.
Braze introduces a new metric in its Email Campaign Performance
analytics, utilizing advanced analytical modeling for accurate
email open rates, guiding effective insights and fostering creative
experiences.
“The magic of Braze lies in our ability to fuel marketers’
efficiency and creativity in order to power relevant and memorable
experiences that drive business outcomes. AI simply supercharges
this ability. Already we are seeing marketers generate uniquely
personalized moments with a speed and ease that wouldn’t be
possible without modern AI capabilities,” said Kevin Wang, Chief
Product Officer of Braze. “These latest Sage AI by Braze™ features
focus not just on users saving time in their day-to-day, but on
capabilities such as Item Recommendations and Personalized Paths
that allow brands to harness the real-time data flow in Braze to
drive even more meaningful outcomes. These are big steps towards
helping marketers realize the full potential of AI.”
Learn more about Sage AI by Braze™.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including, but not
limited to, statements regarding the anticipated performance of,
and benefits from, the Braze platform and products, including Sage
AI by Braze features. These forward-looking statements are based on
the current assumptions, expectations and beliefs of Braze, and are
subject to substantial risks, uncertainties and changes in
circumstances that may cause actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking statements. Further information on potential
factors that could affect Braze results are included in Braze’s
Quarterly Report on Form 10-Q for the fiscal quarter ended October
31, 2023, filed with the U.S. Securities and Exchange Commission on
December 7, 2023 and the other public filings of Braze with the
U.S. Securities and Exchange Commission. The forward-looking
statements included in this press release represent the views of
Braze only as of the date of this press release, and Braze assumes
no obligation, and does not intend to update these forward-looking
statements, except as required by law.
About Braze
Braze is the leading customer engagement platform that empowers
brands to Be Absolutely Engaging.™ Braze allows any marketer to
collect and take action on any amount of data from any source, so
they can creatively engage with customers in real time, across
channels from one platform. From cross-channel messaging and
journey orchestration to Al-powered experimentation and
optimization, Braze enables companies to build and maintain
absolutely engaging relationships with their customers that foster
growth and loyalty. The company has been recognized as a 2024 U.S.
News Best Technology Companies to Work For, is a 2023 UK Best
Workplace for Women by Great Place to Work, and was named a Leader
by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing
Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1
2023. Braze is headquartered in New York with 10+ offices across
North America, Europe, and APAC. Learn more at braze.com.
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Patrick Grier Communications Lead press@braze.com
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