Baozun Records Total Order Value of RMB4.99 Billion during 2017 Singles Day
13 November 2017 - 10:00PM
Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the "Company"), the leading
brand e-commerce service partner that helps brands execute their
e-commerce strategies in China, today announced that total order
value settled through payment gateways on all of its e-commerce
channels reached RMB4.99 billion during Singles Day 2017, almost
double the amount achieved on the same day in 2016.
Baozun began preparing for Singles Day in June
2017 to ensure that it was adequately prepared to meet the enormous
surge in orders. Technology plays a central role in Baozun’s
strategy and has become increasingly more important during Singles
Day to ensure the seamless integration of the Company’s IT
infrastructure, online store management, digital marketing,
customer service, warehousing and fulfillment, and back-end
administration. Baozun’s sophisticated IT infrastructure was also
further strengthened, allowing it to process millions of orders per
hour during peak time on Singles Day. These IT systems now include
new tools such as AI customer service bots and more than one
hundred self-developed all-encompassing management tools for online
stores which significantly increase operational efficiency and
improve the shopping experience for consumers. These innovative
technologies also allow Baozun to drive industry growth through
innovation and benefit from the omni-channel shift that is taking
place in the New Retail Era in China.
As part of its effort to support brand partners’
promotional activities during Singles Day, Baozun began jointly
implementing detailed execution plans and rolling out comprehensive
digital marketing solutions with its brand partners in July 2017,
based on big data analysis and its in-depth understanding of
consumer behavior. As part of this initiative, Baozun launched
unified marketing campaigns for brand partners starting in August
2017 that simultaneously use a wide variety of multi-media formats
across multiple marketing channels. .
Mr. Vincent Qiu, Chief Executive Officer of
Baozun, commented, “Total order value almost doubled from last
year’s Singles Day demonstrating the effectiveness of our strategic
foresight to adequately plan and cooperate with our brand partners
for a massive surge in orders. Our proven operational capabilities,
strengthened IT infrastructure and the expanded array of solutions
we offer allowed us to settle over 12 million orders on Singles
Day, an increase of 87% compared with last year. We remain
committed to investing and further developing our IT systems,
warehousing and fulfillment infrastructure and increasing
operational efficiency throughout our entire business. We will
continue to partner with leading international brands that benefit
from strong consumer recognition and demand. I am confident in our
ability to continue offering more innovative solutions that will
support both our long-term growth and strengthen our market leading
position.”
Safe Harbor Statements
This news release contains forward-looking
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended, and as defined in the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "target," "going forward," "outlook" and
similar statements. Such statements are based upon management's
current expectations and current market and operating conditions,
and relate to events that involve known or unknown risks,
uncertainties and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance or achievements
to differ materially from those in the forward-looking statements.
Further information regarding these and other risks, uncertainties
or factors is included in the Company's filings with the U.S.
Securities and Exchange Commission. The Company does not undertake
any obligation to update any forward-looking statement as a result
of new information, future events or otherwise, except as required
under law.
About Baozun Inc.
Baozun is the leading brand e-commerce service
partner in China that helps brands execute their e-commerce
strategies in China by selling their goods directly to consumers
online or by providing services to assist with their e-commerce
operations. The Company's integrated capabilities encompass all
aspects of the e-commerce value chain, covering IT solutions, store
operations, digital marketing, customer services, warehousing and
fulfillment.
For more information, please visit
http://ir.baozun.com
For investor and media inquiries, please
contact:
Baozun Inc.Ms. Caroline Dongir@baozun.com
ChristensenIn ChinaMr. Christian ArnellPhone:
+86-10-5900-1548E-mail: carnell@christensenir.com
In USMs. Linda BergkampPhone:
+1-480-614-3004Email: lbergkamp@ChristensenIR.com
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