Wakefern Food Corp. Expands Initial Program
with Instacart; Customers Can Now Use AI-powered Smart Shopping
Carts at Select Stores in the Philadelphia Area
SAN
FRANCISCO and KEASBEY,
N.J., June 27, 2024 /PRNewswire/ -- Instacart
(Nasdaq: CART), the leading grocery technology company in
North America, and Wakefern Food
Corp., the largest retailer-owned cooperative in the U.S., today
announced the addition of more Caper Carts at Wakefern supermarket
banners.
Wakefern is adding Caper Carts at four ShopRite stores in the
Philadelphia area. In May 2024, the AI-powered shopping carts arrived
at the ShopRite in Hoboken, NJ,
and customers there have embraced the technology. To date, 11
ShopRite stores have added the smart shopping carts as another
option for customers, and Wakefern expects more of its members to
adopt the technology over the next year. Stores installing the
carts in June 2024 include locations
in Philadelphia and surrounding
areas such as the ShopRites of Morrell Plaza, Bridge &
Harbison, Brookhaven, and the
ShopRite of Drexeline. The carts are also planned for a new
ShopRite store expected to open in Mount
Kisco, NY later this year.
Caper Carts turn shopping into an adventure with an interactive
screen and AI features that allow customers to scan items as they
shop, manage their budget in real-time and check out seamlessly.
The smart cart uses sensors, computer vision technology and
built-in scales to scan items and weigh produce as they are placed
in the cart. The cart also allows customers to link their ShopRite
Price Plus membership to apply in-store savings and deals. To
checkout, customers simply scan the barcode displayed on the cart's
screen at the store's self-checkout area.
"We're thrilled to expand our collaboration with Wakefern as
we've seen remarkable customer adoption of the Caper Carts in their
stores," said David McIntosh, VP and
GM of Connected Stores at Instacart. "Customers tell us they love
the cart's interactive features, like its coupon capabilities,
lights, and sounds, and kids particularly enjoy spinning the
gamified coupon wheel for a chance to win discounts right before
checkout. For retailers - like Wakefern's Member-owned stores -
Caper Carts seamlessly plug into their operations and are uniquely
customized to their brand and needs. We look forward to continuing
our collaboration with Wakefern to innovate the future of grocery
shopping."
"Shoppers are excited about the technology and embracing it in
the stores that are using the Caper Carts. It's another tool our
Wakefern members can offer their customers who are looking for
smart, convenient ways to shop and check out," said Charlie McWeeney, Vice President of Technology,
Digital and Retail at Wakefern.
ShopRite is an available retailer through Instacart's e-commerce
platform. As part of Connected Stores, Caper Cart is another
Instacart Platform technology, helping grocers bridge the online
and in-store shopping experience. To learn more about Caper Cart
and other Connected Stores technologies, visit
instacart.com/company/connected-stores.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
About Wakefern Food Corp.
From a small, local
cooperative that began with eight grocery store owners, Wakefern
Food Corp. has grown into the largest retailer-owned cooperative in
the United States. Founded in
1946, the cooperative comprises nearly 50 members who today
independently own and operate 365 supermarkets under the ShopRite,
The Fresh Grocer, Price Rite Marketplace, Fairway Market, Gourmet
Garage and Dearborn Market banners in New
Jersey, New York,
Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, Rhode
Island and Virginia. For
more information, please visit www.wakefern.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/more-shoprites-adding-caper-carts-powered-by-instacart-302184190.html
SOURCE Instacart