Central Garden & Pet Introduces GoodGood, a New Pet Wellness Brand Dedicated to Both Sides of the Pet-nership
30 June 2022 - 11:02PM
Business Wire
Rooted in science, GoodGood was built on the
idea that human and pet wellbeing are interconnected – because when
pets feel good, pet parents feel good too
Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA)
(“Central”), a market leader in the Garden and Pet industries,
announced today the launch of GoodGood, a new pet wellness brand
dedicated to helping pet parents better understand their pets’
behavior by offering solutions that look at wellness from both the
human and pet perspective.
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the full release here:
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Central Garden & Pet Introduces
GoodGood, a New Pet Wellness Brand Dedicated to Both Sides of the
Pet-nership. Rooted in science, GoodGood was built on the idea that
human and pet wellbeing are interconnected – because when pets feel
good, pet parents feel good too. (Photo: Business Wire)
“Wellness is not a one-way street, and pet parents everywhere
know that when your pet is stressed, you are too. Similarly, when
you are able to help your pet feel good, you feel good too. But,
far too often pet parents aren’t sure how to help their furry
friends, which can affect the overall wellbeing of both pets and
humans,” said Mike McGoohan, Senior Vice President Strategy and
Marketing at Central Garden & Pet. “The GoodGood brand was
built in partnership with passionate pet parents and scientists
seeking to support a better understanding of our pets and to
develop trusted, highly-effective and easy-to-use wellness
solutions that help pet households lead happier and healthier
lives.”
GoodGood’s inaugural line of dog supplements includes four
products: GoodGood Allergy + Immune Dog Chews, GoodGood Calming Dog
Chews, GoodGood Hip + Joint Dog Chews and GoodGood Skin + Coat Dog
Chews. Each ingredient included in the brand’s supplements was hand
selected to ensure that each formula delivers the utmost efficacy.
Made with recognizable, premium ingredients, the four new dog
supplement chews carry the prestigious NASC Quality Seal and are
made in the United States with domestic and imported ingredients.
There are 90 chews per bag, and all four products are available now
via Amazon and Chewy for $29.99.
- GoodGood Allergy + Immune Dog Chews give your dog an
extra line of defense from the changing seasons or the not-so-good
stuff they might roll around in. The formula includes key
ingredients like echinacea to support inflammation and to promote
good skin health, vitamin C, which supports the proper functioning
of the immune system, vitamin E, an antioxidant that promotes
healthy skin, and probiotics to promote good gut flora.
- GoodGood Calming Dog Chews use ingredients from science
and nature to help keep your dog chill when life throws its
curveballs, so you can feel good about how good they feel. The
formula includes key ingredients like chamomile, which supports
stress and nervousness, ashwagandha, to support stress and maintain
calmness, L-theanine, which helps your dog feel calm but not
drowsy, and probiotics to support healthy digestion and a strong
immune system.
- GoodGood Hip + Joint Dog Chews help dogs from young pups
to old pooches keep pep in their step. The formula includes key
ingredients like glucosamine, which supports joint cartilage, MSM,
which supports bones and joints, turmeric to promote healthy
joints, and probiotics to support digestion and a healthy immune
system.
- GoodGood Skin + Coat Dog Chews offer a targeted formula
to deliver a soft and shiny coat, which goes paw in paw with
healthy skin. The formula includes key ingredients like omega 3
fatty acids to support cell and tissue health in the skin, biotin
to help maintain a shiny coat and healthy skin, antioxidant vitamin
E, which helps maintain healthy skin and coat, and probiotics to
promote digestion.
Starting today, GoodGood will be introduced to consumers through
a vibrant, new creative campaign developed by Droga5 and will run
across CTV, social and online channels. The campaign “Hello
GoodGood” is designed to demonstrate the brand’s commitment and
understanding of pets behaviors and create the best solutions to
help all pets.
GoodGood is an example of the Company’s Central to Home strategy
in action and its commitment to build and grow brands consumers
(and their pets) love. GoodGood will be rolling out additional
products dedicated to the “gooderment” of pet and human wellness
within the year. You can learn more about GoodGood at
GoodGoodPet.com.
About GoodGood
GoodGood is a new pet brand that was born to challenge the idea
that human wellness and pet wellness are two separate things.
Because GoodGood knows when pets feels good, humans feel good too.
Rooted in science and a deep understanding of pets, GoodGood is
committed to the goodest goods designed for both sides of the
pet-nership. To learn more about GoodGood, visit
https://goodgoodpet.com/. GoodGood is a new brand in the Central
Garden & Pet portfolio.
About Central Garden & Pet
Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA)
understands that home is central to life and has proudly nurtured
happy and healthy homes for over 40 years. With fiscal 2021 net
sales of $3.3 billion, Central is on a mission to lead the future
of the pet and garden industries. The Company’s innovative and
trusted products are dedicated to helping lawns grow greener,
gardens bloom bigger, pets live healthier and communities grow
stronger. Central is home to a leading portfolio of more than 65
high-quality brands including Pennington®, Nylabone®, Kaytee®,
Amdro® and Aqueon®, strong manufacturing and distribution
capabilities and a passionate, entrepreneurial growth culture.
Central Garden & Pet is based in Walnut Creek, California and
has over 7,000 employees across North America and Europe. For
additional information about Central, please visit
www.central.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220630005303/en/
Liz Nunan 925-878-9465 lnunan@central.com
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