CDC Software Launches Newly-Designed CRM Platform Based on Microsoft.NET Technology
28 July 2008 - 9:45PM
Business Wire
CDC Software, a wholly-owned subsidiary of CDC Corporation and a
provider of industry-specific enterprise software and services,
today announced the general availability of Pivotal CRM 6.0, a
newly-designed customer relationship management (CRM) platform
based on Microsoft.NET technology that provides task-based
navigation, embedded Microsoft SharePoint and Office applications,
easy customization, a smart client user interface, high user
adoption and a low total cost of ownership. Pivotal CRM 6.0 is a
significantly redesigned platform that provides users with
out-of-the box, task-based navigation, forms and portals that have
the look and feel of Microsoft applications and which have the
ability to model complex workflow. Pivotal 6.0 is highly-integrated
with Microsoft Outlook (including calendaring, task and email
capabilities) within the platform, allowing users to complete much
of their daily work without having to leave their CRM system. The
new features of Pivotal 6.0 provide easier customization, enhanced
searching and reporting capabilities, the flexibility to conform to
an organization�s way of doing business and ease of use, all of
which potentially results in increased user adoption and overall
higher worker productivity. A customer for more than six years,
CareerBuilder.com, the nation's largest online recruitment and
career advancement source for employers, recruiters and job
seekers, is implementing Pivotal 6.0. According to Mark Williams,
CRM architect and team leader at CareerBuilder.com, �I am amazed at
how well Pivotal 6.0 integrates with Microsoft Office, particularly
with Outlook. I was able to configure the new �Links� feature to
see my Pivotal contacts in Outlook and easily got �Activities� to
show up in both places with bi-directional synching. I think our
users will love this integration�as it�streamlines the processes on
how the users�interact with the system and the�Microsoft
technologies they are already familiar with using.� Williams also
noted, �The Microsoft Visual Studio 2005 integration provides a
flexible development platform for our technical team to easily
customize and extend Pivotal 6.0 quickly to the changing needs of
the organization. Pivotal 6.0�s�tight integration with Visual
Studio and the form designer are outstanding improvements over the
prior user interface versions. With this new toolkit, we can
implement user forms that are�much more attractive and easier to
use, which should improve user adoption with�our technically savvy
sales reps. Additionally, from a technological resource
perspective, I believe it will be easier to find professionals who
know Microsoft.NET technology and have a desire to�work on a
state-of-the-art enterprise development platform.� �Pivotal 6.0
illustrates our unwavering commitment to develop innovative
products that help protect customers� investments in CDC Software
technology, while directly addressing their industry-specific
business requirements,� said James McDevitt, chief operating
officer of CDC Software. �Pivotal 6.0 offers customers a compelling
CRM solution that combines Microsoft�s powerful .NET technology and
Pivotal CRM�s superior performance, usability, flexibility,
interoperability, and industry-specific functionality.� Pivotal 6.0
also embeds SharePoint, which enables companies to easily deploy
SharePoint Server 2007 with SharePoint Designer 2007 and to
implement a new feature in Pivotal 6.0 called SmartPortal, a
Pivotal portal which allows IT professionals to set-up pre-defined
portals by functional area. For example, a portal can be designed
for sales people, customer support representative and others
specific to groups within an organization. End users, including
mobile users, can then personalize their own home page by adding
new web parts (which can be defined by the customizer or imported
from third parties, including Microsoft) and modifying existing web
parts, allowing users to assemble their own, highly-personalized,
relevant and visually enhanced portal. With Pivotal 6.0�s advanced
web parts-based portal options, enterprises can build role-based
user interfaces and functional tool groupings that enable different
users to navigate its repository of data more quickly and easily,
minimize clicks and maximize the amount of valuable data available
on each screen. The time and labor savings potentially can be
significant since these features should allow enterprises to only
build a page one time, while having it work for many different user
groups and purposes. Pivotal CRM 6.0 is available now. CDC Software
offers a migration kit that automates much of the conversion and
migration process from earlier versions of Pivotal to help ensure
customers can move to Pivotal 6.0 as smoothly and cost-effectively
as possible. The Customer Management System and Pivotal for
Financial Services applications are available now on Pivotal 6.0
with other vertical-specific applications to be rolled out over
time. About Pivotal CRM Pivotal CRM helps organizations create
superior customer experiences and offers rich functionality, a
highly-flexible application platform, a
full-customer-relationship-management application suite, and
best-in-class customization abilities, all with a low total cost of
ownership. The Pivotal CRM software suite includes a powerful
application platform based on the Microsoft.net architecture and
additional capabilities in analytics, mobile CRM, partner
management, and marketing automation. Designed to produce
meaningful increases in revenues, margins, and customer loyalty,
Pivotal CRM is used by more than 2,000 companies around the world.
For more information about Pivotal CRM, please visit
www.pivotalcrm.com. About CDC Software CDC Software, The
Customer-Driven Company�, is a provider of enterprise software
applications designed to help organizations deliver a superior
customer experience while increasing efficiencies and
profitability. CDC Software's product suite includes: CDC Factory
(manufacturing operations management), Ross ERP (enterprise
resource planning), and SCM (supply chain management), e-M-POWER
(discrete manufacturing), CDC Supply Chain (supply chain management
,warehouse management and order management), Pivotal CRM and
Saratoga CRM (customer relationship management), Respond (customer
complaint and feedback management), c360 CRM add-on products,
industry solutions and development tools for the Microsoft Dynamics
CRM platform, Platinum HRM (human resources) and business analytics
solutions. These industry-specific solutions are used by more than
6,000 customers worldwide within the manufacturing, financial
services, health care, home building, real estate, wholesale and
retail distribution industries. The company completes its offerings
with a full continuum of services that span the life cycle of
technology and software applications, including implementation,
project consulting, outsourced business services, application
management and offshore development. CDC Software is the enterprise
software unit of CDC Corporation (NASDAQ: CHINA) and is ranked
number 12 on the MBT 2007 Global 100 List of Enterprise and Supply
Chain Management Application vendors. For more information, please
visit www.cdcsoftware.com. About CDC Corporation The CDC family of
companies includes CDC Software focused on enterprise software
applications and services,�CDC Games focused on online games, and
China.com focused on portals for the greater China markets. For
more information about CDC Corporation (NASDAQ: CHINA), please
visit www.cdccorporation.net. Cautionary Note Regarding
Forward-Looking Statements This press release includes
"forward-looking statements" within the meaning of the United
States Private Securities Litigation Reform Act of 1995 and
includes statements relating to our beliefs regarding the rate of
user adoption and the cost of ownership of Pivotal 6.0, our beliefs
regarding the functionality of Pivotal 6.0 and the benefits thereof
for users, including increases in productivity, beliefs regarding
customer and user preferences, our beliefs regarding the time and
labor savings provided by Pivotal 6.0 and the ease of
implementation thereof, the ability of Pivotal CRM 6.0 to address
the needs of the market such as the ability to improve
efficiencies, improve customer service, drive cost savings and
competitive advantage and other statements. These statements are
based on management's current expectations and are subject to risks
and uncertainties and changes in circumstances. There are important
factors that could cause actual results to differ materially from
those anticipated in the forward looking statements including,
among others: the conditions of the market; the continued ability
of Pivotal CRM solutions to address industry-specific requirements
of companies demand for and market acceptance of new and existing
CRM solutions; development of new functionalities which would allow
companies to compete more effectively and changes in the type of
information required to compete in the targeted vertical markets.
Further information on risks or other factors that could cause
results to differ is detailed in filings or submissions with the
United States Securities and Exchange Commission made by CDC
Corporation in its Annual Report for the year ended December 31,
2007 on Form 20-F filed on July 2, 2008. All forward-looking
statements included in this press release are based upon
information available to management as of the date of the press
release, and you are cautioned not to place undue reliance on any
forward looking statements which speak only as of the date of this
press release. The company assumes no obligation to update or alter
the forward looking statements whether as a result of new
information, future events or otherwise.
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