Cinedigm Acquires Worldwide Distribution Rights to THE AURORA GAMES
12 September 2018 - 2:49AM
The All-Female Sports and Entertainment
Platform will Debut in August 2019
Cinedigm (NASDAQ:CIDM) today announced the Company has acquired the
exclusive worldwide digital rights, including live streaming rights
and video device rights, to THE AURORA GAMES, the all-female sports
and entertainment platform making its debut August 20-25,
2019. The recently announced AURORA GAMES will occur every
two years beginning in 2019 and will celebrate women’s
accomplishments and visions against a backdrop of world class
sports competition and entertainment.
“We know audiences will flock to see THE AURORA
GAMES to celebrate women’s athleticism, accomplishments and the
enormous contributions that women are making to sports,” said Bill
Sondheim, president of Cinedigm Entertainment Group. “With
streaming rapidly becoming one of the key ways that sports related
content is consumed, Cinedigm is once again providing innovative
digitally driven distribution services for high quality content
partners.”
THE AURORA GAMES, which will announce the
awarding of its inaugural site and other details in the next few
weeks, is being designed as a six-day festival with sports
competitions, musical performances, seminars and experiential fan
activities. Just last week, THE AURORA GAMES Foundation was
announced, which will provide grants to organizations around the
world that create sports opportunities for girls and women.
“THE AURORA GAMES is coming to audiences at the
perfect time,” said Yolanda Macias, EVP, Content Acquisitions,
Digital Sales and Studio Relations. “A combination of female
empowerment, elite athletes, inspiring personal stories and great
entertainment will make this appointment viewing.”
“We are excited to join forces with Cinedigm and
look forward to sharing our celebration of the power, finesse and
entertainment value of women’s sports with fans around the world.
The time is right for an all-women’s sports competition and
festival and we think the Aurora Games will provide the platform
that women’s sports has been looking for” said long time sports
executive Jerry Solomon who created the Aurora Games and will serve
as Executive Producer.
THE AURORA GAMES has gained support from a group
of high profile advisors including Donna de Varona, Chris Evert,
Nadia Comanici, Nancy Kerrigan, Jackie Joyner Kersee and more.
Advisory board members and supporters marked the one year countdown
with enthusiastic support noting the growing interest in women’s
sports and sports opportunities for girls. ABOUT
CINEDIGMCinedigm powers custom content solutions to the
world's largest retail, media and technology companies. The global
company provides premium feature films and series to digital
platforms including iTunes, Netflix, and Amazon, cable and
satellite providers including Comcast, Dish Network and DirecTV,
and major retailers including Wal-Mart and Target. Leveraging
Cinedigm's unique capabilities, content and technology, the company
has emerged as a leader in the fast-growing digital-first channel
business, with nine networks under management that reach hundreds
of millions of devices while also providing premium content and
service expertise to the entire digital-first ecosystem. With
reciprocal distribution partnerships in both the United States and
China, Cinedigm's growing stable of platforms has unprecedented
availability in the two largest markets in the world. Learn more
about Cinedigm at cinedigm.com.
ABOUT THE AURORA GAMES
For press and other information on the Aurora Games
email theauroragames1@gmail.com
Follow the Aurora Games on Twitter (@AuroraGamesFest) and sign
up for the Aurora Games newsletter
at www.auroragamesfestival.com.
Contact: Jill Newhouse Calcaterra310-466-5135 //
jcalcaterra@cinedigm.com
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