Notre Dame is the first collegiate SportsTech
partner, joining distinguished sports brands like NBC Sports, Sky
Sports, NASCAR, Premier League, PGA TOUR, and others to engage and
collaborate with founders innovating across the industry
Comcast announced today that The University of Notre Dame has
joined the partner consortium for Comcast NBCUniversal SportsTech,
powered by Boomtown as the program’s first collegiate organization.
Starting with SportsTech’s fifth class, which will begin in 2025,
companies selected to join the innovation program will have an
opportunity to explore collaborations and engage directly with
experts and leaders from the University and its network.
This also builds on the landmark partnership Notre Dame has had
with NBC Sports for over four decades – the longest collegiate
media relationship. Dating back to 1991, NBC Sports has exclusively
presented Notre Dame home football games, and recently announced
enhanced rights to bring more Notre Dame content to fans across
Peacock and additional platforms.
“Notre Dame adds a unique innovation champion to Comcast
NBCUniversal SportsTech’s distinguished partner roster,” said Will
McIntosh, President, Fandango & NBC Sports Next, a subdivision
of NBC Sports and home to all NBCUniversal digital applications in
sports and technology. “As the program’s first collegiate advisor,
Notre Dame offers new opportunities, access, and insight for
startups. Additionally, through our broadcast rights, NBC Sports
and Notre Dame have a rich tradition of collaborating on ways of
enriching fan experiences, further aligning to one of SportsTech’s
core pillars.”
Comcast NBCUniversal SportsTech provides portfolio companies
with valuable insights and access to decision-makers at leading
sports brands around the world. Notre Dame joins a distinguished
partner consortium that includes Notre Dame, NBC Sports, Sky
Sports, Comcast Spectacor, NASCAR, Premier League, PGA Tour, and
three U.S. Olympic sports organizations: U.S. Ski & Snowboard,
USA Swimming, and USA Cycling. Over the course of six months,
Comcast NBCUniversal SportsTech connects founders with partners
with an eye toward developing strategic collaborations and
enhancing companies’ products and services.
“We are excited to join Comcast NBCUniversal SportsTech,
bringing together and further enhancing our historic collaboration
with NBC Sports and the University’s commitment to innovative
athletics,” said Pete Bevacqua, Director of Athletics, University
of Notre Dame. “Being part of this program will continue to help us
to identify and implement new technologies and ways of thinking
that can elevate the sports experience for our University, our
athletes, and our fans.”
Notre Dame is proud to foster innovation through its academics
and athletic programs, including its Innovation Park, an
entrepreneurship center that is home to over 60 startup companies
and a place where entrepreneurs, students, and more come to share
ideas through meetings, events and training, and its accelerator
support program for early-stage startups.
Beginning in April 2022, Notre Dame was one of the first members
of NBC Sports Athlete Direct, a platform linking college
student-athletes and advertisers through a trusted marketplace,
enabling student-athletes to monetize their name, image, and
likeness (NIL). Student-athletes who opt-in to the program are
presented with NIL opportunities from advertisers that include
monetizing their social media followings. Additionally, NBC Sports
collaborates with CNBC, the world leader in business and financial
news, to provide personal finance resources.
To apply for the Comcast NBCUniversal SportsTech Class of 2025
and learn more about the program’s eight focus areas—media and
entertainment, fan/player engagement, athlete/player performance,
team and coach success, venue and event innovation, fantasy sports
and betting, esports, and the business of sports—visit
www.comcastsportstech.com/2025.
About Comcast Corporation Comcast Corporation (Nasdaq:
CMCSA) is a global media and technology company. From the
connectivity and platforms we provide, to the content and
experiences we create, our businesses reach hundreds of millions of
customers, viewers, and guests worldwide. We deliver world-class
broadband, wireless, and video through Xfinity, Comcast Business,
and Sky; produce, distribute, and stream leading entertainment,
sports, and news through brands including NBC, Telemundo,
Universal, Peacock, and Sky; and bring incredible theme parks and
attractions to life through Universal Destinations &
Experiences. Visit www.comcastcorporation.com for more
information.
About Comcast NBCUniversal SportsTech Comcast
NBCUniversal invests in some of the best sports tech startups in
the world. We back this investment by providing our startups with a
rigorous, custom curriculum, and we surround our entrepreneurs with
a dream team of sports industry advisors and experts who are
passionately dedicated to helping them succeed. Comcast SportsTech
features a partnership of four of Comcast NBCUniversal’s sports
brands - NBC Sports, Sky Sports, Comcast Spectacor and Golf –
alongside Premier League, NASCAR, and PGA TOUR, and three US
Olympic sports organizations: U.S. Ski & Snowboard, USA
Swimming, and USA Cycling. This network of partnerships brings an
early lens into innovation solutions, exclusive access to research
and business insights, and differentiated value to Comcast’s media
rights relationships. The program brings creative solutions to the
partner consortium and to market through the lens of eight core
investment categories: Media & Entertainment; Fan/Player
Engagement; Athlete/Player Performance; Team & Coach Success;
Venue & Event Innovation; Fantasy Sports & Betting;
esports; and the Business of Sports. Visit
www.comcastsportstech.com to learn more.
About Boomtown Boomtown designs and operates bespoke
innovation platforms that help major corporations and organizations
maximize the power of innovation and deliver real outcomes. Unlike
traditional models that primarily serve investors, Boomtown’s
platforms are tailored to each client’s unique needs, leveraging
external innovation to solve complex challenges, build long-term
competitive advantages, and drive significant impact. Since 2014,
Boomtown has successfully executed more than 20 innovation programs
and invested in nearly 250 startups, achieving a portfolio value of
more than $1.9 billion. For more information visit
https://boomtownaccelerators.com/
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Media: Louise Eich Comcast Corporation
Louise_eich@comcast.com
Kelli Dwyer Comcast Corporation Kelli_dwyer@comcast.com
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