SPARTA, Mich., Dec. 13, 2021 /PRNewswire/ -- ChoiceOne Bank
(NASDAQ: COFS) ("ChoiceOne") is pleased to announce Senior Vice
President Heather Brolick is named
in the 2021 Crain's Detroit Business Notable Women in Banking as an
Award Honoree. The Crain's Detroit Business Awards program
celebrates Michigan women banking
executives who are leading advancements and innovations while
supporting and inspiring others in their industry and their
community.
"We are extremely pleased to announce Heather was selected as an
Award Honoree in Crain's Detroit Business Notable Women in
Banking," said ChoiceOne Chief Executive Officer Kelly Potes. "This is a distinguished award that
highlights Heather's extraordinary career in banking including her
keen leadership accomplishments as well as the impact she has had
in serving her community.
Brolick has devoted her career to banking and has held
leadership positions for over 30 years. Brolick's most significant
career highlights include leading a de novo bank to outstanding
growth and completing the community bank merger with ChoiceOne.
In 2019, as Director, President and Chief Executive Officer of
Community Shores Bank Corporation (OTC: CSHB) and Community Shores
Bank, Brolick and the Board of Directors led the Bank through a
merger with ChoiceOne Financial Services, Inc., and ChoiceOne Bank
(NASDAQ: COFS) ("ChoiceOne"). Brolick helped organize and initiate
Community Shores in 1998 as a de novo bank. Becoming President and
Chief Operating Officer in 2003, she took the lead as Director,
President and Chief Executive Officer in 2006 helping to grow the
de novo bank to a $197 million-asset
holding company with four branch offices, before merging with
ChoiceOne in 2020.
Brolick and the Board of Directors felt it was an opportune time
to explore a merger in 2019. Community Shores Bank was the only
community bank headquartered in Muskegon. The Bank served a diverse population
and enjoyed a healthy market share in the region. But small banks
like Community Shores Bank faced continued financial pressures when
it came to cybersecurity, compliance, and robust technology
demands. Brolick believed aligning with a partner like ChoiceOne
Bank would give Community Shores Bank additional scale and
resources to better serve – and support – the Muskegon community. She believed this was the
right decision – for shareholders, employees, customers, and the
community. Many shareholders, board members and employees had been
with the Bank since they opened their doors over 20 years ago.
At the close of the merger, Brolick took on the position of
Senior Vice President Human Resources for ChoiceOne. She is also a
member of the Bank's senior management team helping to lead the
$2.1 billion-asset holding company,
with 35 branch offices, over 380 employees, and the 10th largest
holding company in Michigan.
Brolick currently serves as a Board member and past Chairperson
of the Board of Directors of Harbor Hospice; Past board member and
Chairperson of the Board of Harbor Hospice Foundation; Board Member
Mercy Health Physician Partners Board – West Michigan; Chairperson and Board member of
Michigan Bankers Workers Compensation Fund. She has also served as
a Director and Chair of the Board of the Employers Association of
West Michigan; a Member of the
Bankers Advisory Board of the Graduate School of Banking at the
University of Wisconsin-Madison; as a
member of Mercy Health Muskegon's Finance Committee; as a
member of the Michigan Bankers Association Bank Management and
Nominating Committees; as a member of Rotary; and on the Board of
Directors of The Chamber of Commerce Grand Haven, Spring Lake and Ferrysburg.
"Both ChoiceOne Bank and Community Shores Bank had deep roots in
West Michigan. With similar
cultures, values and commitments to our local communities, Heather
was key to overseeing this merger for Community Shores. She kept
our teams united and working together allowing both organizations
to better serve our customers today in Muskegon and Ottawa Counties," said Potes. "With Heather's
continued leadership on our senior management team, our combined
organization will allow us to expand our collective expertise into
the communities we serve with enhanced capacity to invest further
into technology, products and services as well as our local
support."
About ChoiceOne
ChoiceOne Financial Services,
Inc. is a financial holding company headquartered in Sparta, Michigan, and the parent corporation
of ChoiceOne Bank. Member FDIC. ChoiceOne Bank, named one
of America's Best Banks by Newsweek, operates 35 offices
in parts of Kent, Ottawa, Muskegon, Newaygo, Lapeer, St.
Clair, and Macomb
counties. ChoiceOne is an approximately $2.1 billion-asset bank holding company making it
the 10th largest bank holding company in Michigan based on asset size. ChoiceOne Bank
offers insurance and investment products through its subsidiary,
ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services,
Inc. common stock is quoted on the Nasdaq Capital Market under the
symbol "COFS." For more information, please visit Investor
Relations at ChoiceOne's website choiceone.com.
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SOURCE ChoiceOne Bank