Digimarc Collaborates with GS1 to Advance GS1 Digital Link
21 February 2024 - 12:00AM
Business Wire
The GS1-Conformant Resolver Standard Connects
Brands, Supply Chains, and Consumers with Real-time Data and Varied
Experiences
Digimarc Corporation (NASDAQ: DMRC), the pioneer and global
leader in digital watermarking, celebrates the release of the
GS1-Conformant Resolver standard by GS1, a leading not-for-profit
global standards organization. Digimarc pioneered the open standard
to provide critical functionality and to help advance industry
adoption of the GS1 Digital Link standard. With the GS1-Conformant
Resolver standard, a GS1 Digital Link can be redirected to multiple
sources of information – creating a universal way for applications
to request specific information about a product.
“Collaborating with industry innovators, like Digimarc, is
critical to achieving our goal of simplifying the sharing of
important product information with consumers, brands, and
retailers,” said GS1 Global Chief Product Officer Robert Beideman.
"Global standards including GS1 Digital Link are helping industries
enhance and accelerate digital transformation and speak the same
language across the full lifecycle of products.”
The GS1 Digital Link standard upgrades traditional barcodes,
currently scanned over 10 billion times per day, so every product
can connect to the web, be smartphone-interactive, and transact
with point-of-sale systems. With the industry poised to adopt GS1
Digital Link-enabled barcodes at scale in 2027, the added
functionality provided by technology like the GS1-Conformant
Resolver standard is critical to adoption by companies across
industries. For example, a consumer with a peanut allergy can now
use a smartphone app or fitness tracker to request nutritional
facts about a product by scanning an on-package code containing a
GS1 Digital Link. Similarly, a retailer can use a supply chain
scanner to request recall information for a specific product by
scanning a GS1 Digital Link code on a pallet in a warehouse.
“It has been an honor to collaborate with GS1 and key industry
players on this standard,” said Dom Guinard, Digimarc’s VP of
Innovation, who co-chaired the GS1 Digital Link standard working
group. “We are at an exciting inflection point as consumers,
governments, and consumer brands recognize the universal value of
digitized products and the need for regulations and global
standards like GS1 Digital Link.”
Digimarc is leading the industry in the adoption of the GS1
Digital Link standard with the GS1-Conformant Resolver standard
through Digimarc Engage, a product for direct-to-consumer digital
communication. Digimarc builds on the standards by adding dynamic
intelligence. With Digimarc Engage, companies can send different
experiences to consumers and supply chain partners based on
contextual information such as their location, previous scans, and
user profile. As an example, a patient can scan a pack of medicine
to get tailored prescription information or a consumer scanning a
product can get differentiated and personalized digital
experiences. Advanced capabilities like those found in Digimarc
Engage are essential to meeting consumer demands for greater
transparency, sustainability, and personalized experiences.
Digimarc was the first commercial platform to allow consumer
product brands to digitize products in a standard manner, bringing
the massive impact of product digitization to the forefront. Early
adopters included brands like Mowi, Reckitt, AstraZeneca, Puma,
Hirt & Carter, the Australian Table Grapes Association, and
more.
Learn more about Digimarc Engage at Digimarc.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global
leader in digital watermarking technologies. For nearly 30 years,
Digimarc innovations and intellectual property in digital
watermarking have been deployed at massive scale for the
identification and the authentication of physical and digital
items. A notable example of this is our partnership with a
consortium of the world’s central banks to deter counterfeiting of
global currency. Digimarc is also instrumental in supporting global
industry standards efforts spanning both the physical and digital
worlds. In 2023, Digimarc was named to the Fortune 2023 Change the
World list and honored as a 2023 Fast Company World Changing Ideas
finalist. Learn more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240220667413/en/
Media Contacts: Susan Baldwin Digimarc Corporation
509-939-1137 PR@digimarc.com
Anneka Kumli Grove Partners 720-422-5258
anneka@thegrovepartners.com
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