Edible Garden AG Incorporated (“Edible Garden” or the “Company”)
(Nasdaq: EDBL, EDBLW), a leader in controlled environment
agriculture (CEA), locally grown, organic, sustainable produce and
products, today announced that celebrated chef and James Beard
Award winner, JJ Johnson, will be collaborating with the Company as
Culinary Advisor. Chef JJ, known for his innovative approach to
West African and Caribbean cuisine and his passion for
sustainability and food equity, will collaborate with Edible Garden
to further develop the Company’s product line and inspire consumers
and chefs alike with exciting new flavor profiles and culinary
innovations.
Chef JJ Johnson is best known for his popular restaurants,
including fast-casual rice bowl concept, FIELDTRIP, and Blue Llama
Jazz Club in Ann Arbor, Michigan. He is also a celebrated author,
with his recent book, The Simple Art of Rice, named one of the New
York Times Best Cookbooks of 2023. In addition, Chef JJ hosts the
hit cooking show Just Eats with Chef JJ on Cleo TV, now in its
fifth season.
"We are incredibly excited to welcome Chef JJ Johnson to the
Edible Garden family as our Culinary Advisor," said Jim Kras, CEO
of Edible Garden. "JJ brings a unique perspective as an
award-winning chef, and his expertise in blending global flavors
with a strong commitment to sustainability and food justice aligns
perfectly with our Zero-Waste Inspired® mission. His leadership and
creativity will help shape the future of Edible Garden’s product
offerings by developing innovative flavor combinations that elevate
everyday meals for home cooks, food enthusiasts, and professional
chefs. Through this collaboration, we will spotlight our USDA
Organic herbs and produce, inspiring consumers to incorporate
sustainable, fresh ingredients into their culinary repertoire. JJ’s
passion for sustainable sourcing and food equity will be
instrumental in advancing our efforts to create a more nutritious,
flavorful future for all, further reinforcing Edible Garden’s
reputation as 'The Flavor Maker' and solidifying our leadership in
sustainable agriculture and innovative culinary products.”
“I am thrilled to join Edible Garden as Culinary Advisor,” said
Chef JJ Johnson. “I have always believed that the freshest
ingredients can elevate any dish, and Edible Garden’s commitment to
sustainability and innovation aligns with my vision of creating a
more equitable and delicious food system. Together, we will inspire
cooks of all levels, while also addressing the critical challenges
of food justice and sustainability.”
Chef JJ Johnson’s culinary prowess and passion for flavor and
innovation have earned him numerous accolades, including the James
Beard Foundation Book Award and recognition on Nation’s Restaurant
News Power List. In addition to his restaurants and media presence,
Chef JJ is widely regarded as a cultural tastemaker and a leading
voice on sustainability and food equity in the culinary
industry.
A copy of the Company’s latest corporate video is also available
here.
ABOUT CHEF JJ
JOHNSONJJ Johnson is an award-winning chef, TV
Personality, and Author best known for his barrier-breaking cuisine
informed by the Caribbean flavors of his upbringing. His
groundbreaking work has earned him numerous accolades, including a
prestigious James Beard Foundation Book Award and recognition on
the Nation’s Restaurant News Power List twice. He has been featured
on multiple television shows, including his television show, 'Just
Eats with Chef JJ’, on CLEO TV. Chef JJ's cookbook, "The Simple Art
of Rice: Recipes from Around the World for the Heart of Your
Table," was listed as one of New York Times Best Cookbooks in 2023.
He is the chef and founder of FIELDTRIP, a made-to-order rice bowl
shop that debuted in 2019 with three locations in NYC and one in
the Bahamas, Atlantis Paradise Island. Chef JJ highlights rice as a
hero ingredient and showcases it in recipes sourced from around the
world. As one of the only fast-casual restaurants on Esquire’s
“America’s Best New Restaurants” list in 2020, FIELDTRIP utilizes
sustainable ingredients and ethically sourced vegetables and
proteins, creating a flavorful and diverse dining experience.
JJ Johnson recently took on the role of Culinary
Creative Director of Blue LLama, a jazz club in Ann Arbor,
Michigan, and has launched a concept with Wonder called Bankside,
which brings the oasis of the Atlantic Shore to New Yorkers and New
Jerseyians' doorsteps.
Chef JJ is a thought leader, community champion,
food justice, and equity advocate. He currently is involved with
organizations including Rethink Food, Harlem Grown, and Friends of
the Children where he uses his platform to evolve the culinary
industry.
ABOUT EDIBLE
GARDEN®Edible Garden AG Incorporated is a leader in
controlled environment agriculture (CEA), locally grown, organic,
and sustainable produce and products backed by Zero-Waste Inspired®
next generation farming. Offered at over 5,000 stores in the US,
Edible Garden is disrupting the CEA and sustainability technology
movement with its safety-in-farming protocols, use of sustainable
packaging, patented GreenThumb software and self-watering in-store
displays. The Company currently operates its own state-of-the-art
greenhouses and processing facilities in Belvidere, New Jersey and
Grand Rapids, Michigan, and has a network of contract growers, all
strategically located near major markets in the U.S. Its
proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US
11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in
vertical and traditional greenhouses while seeking to reduce
pollution-generating food miles. Its proprietary patented (U.S.
Patent No. D1,010,365) Self-watering display is designed to
increase plant shelf life and provide an enhanced in-store plant
display experience. Edible Garden is also a developer of
ingredients and proteins, providing an accessible line of plant and
whey protein powders under the Vitamin Way® and Vitamin Whey®
brands. In addition, the Company’s Kick Sports Nutrition line
features premium performance products that cater to today’s
health-conscious athletes. Furthermore, Edible Garden offers a line
of sustainable food flavoring products such as Pulp gourmet sauces
and chili-based products. For more information on Pulp products go
to https://www.pulpflavors.com/. For more information on Vitamin
Whey® products go to https://vitaminwhey.com/. For more information
on Edible Garden go to https://ediblegardenag.com/.
Forward-Looking StatementsThis press
release contains forward-looking statements, including with respect
to the Company’s growth strategies, the Company’s ability to
improve its financial results, and performance as a public company.
The words “believe,” “design,” “expect,” “intend,” “objective,”
“seek,” “strategy,” “will,” and similar expressions are intended to
identify forward-looking statements. These forward-looking
statements are subject to a number of risks, uncertainties, and
assumptions, including market and other conditions, the Company’s
ability to achieve its growth objectives, and other factors set
forth in the Company’s filings with the Securities and Exchange Act
Commission, including the Company’s annual report on Form 10-K for
the year ended December 31, 2023 and subsequent quarterly reports.
Actual results might differ materially from those explicit or
implicit in the forward-looking statements. The Company undertakes
no obligation to update any such forward-looking statements after
the date hereof to conform to actual results or changes in
expectations, except as required by law.
Investor Contacts:Crescendo Communications,
LLC212-671-1020EDBL@crescendo-ir.com
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