Caesars, Disney's ESPN Forge Partnership on Sports-Betting Content
15 May 2019 - 2:22AM
Dow Jones News
By Allison Prang
Caesars Entertainment Corp. and Walt Disney Co.'s ESPN are
making a joint effort to promote sports-betting content.
An ESPN studio for creating sports-betting news and
entertainment content, as well as hosting an ESPNews show, "Daily
Wager," will be built at The Linq Hotel & Casino, one of
Caesars' Las Vegas properties, the companies said Tuesday. The
studio will begin operating next year.
ESPN programming will also start to include branding and data
from Caesars in the coming weeks, the companies said. Caesars will
also provide odds data for ESPN.
ESPN's efforts come as broadcasters look for ways to capitalize
on growth in sports betting after the U.S. Supreme Court last year
invalidated federal restrictions on such wagers. Fox Corp., the
parent of the Fox television network and FS1, last week said it
would take a minority stake in a betting company and launch a
platform allowing customers in states where sports betting is legal
to wager on events.
Fox and The Wall Street Journal parent News Corp share common
ownership.
Caesars also reached a deal with AT&T Inc.'s Turner Sports
earlier this year to develop new sports gambling-focused content.
The casino operator has also been working to land partnerships with
sports teams as well as entities like mobile sports-betting
platform DraftKings Inc.
Write to Allison Prang at allison.prang@wsj.com
(END) Dow Jones Newswires
May 14, 2019 12:07 ET (16:07 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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