FUJI Fujifilm Holdings (MM)

FUJIFILM U.S.A, Inc. and Xerox Corporation (NYSE:XRX) will further demonstrate how their alliance provides customers with integrated software and printing solutions to create personalized photo specialty merchandise at PMA 2008, the photo industry�s largest annual trade show, January 31 to February 2, 2008 in Las Vegas. With a joint booth presence at PMA, Fujifilm and Xerox will showcase their product offerings featuring Fujifilm�s software and photofinishing workflow integration services and Xerox branded printers, including the Xerox DocuColor� 252 Digital Color Printer/Copier and Xerox Phaser� 7760. The flagship Xerox iGen3� 110 Digital Production Press will also be center stage at the show printing photo specialty applications. The companies will participate together in the show�s �Visionaries Panel� hosted by Fox Business Network anchor Stuart Varney. Xerox and Fujifilm USA have collaborated to offer photo retailers and professional photo labs a comprehensive set of printing solutions that, using Fujifilm software and Xerox printing technology, make it easy for consumers to make an array of specialty photo products from books, calendars and trading cards, to school yearbooks and customized magnets. The companies will further increase their collaboration on marketing efforts, product development and education tools to help customers take advantage of the burgeoning profit opportunities in the photo specialty space. Consumer appetite for such products is growing quickly, according to experts. A recent study by InfoTrends finds that the specialty photo printing market is expected grow at a compound annual growth rate of 24.5 percent through 2010, reaching $800 million in revenues. �The photo specialty print market is exploding,� said Quincy Allen, president, Xerox Production Systems Group. �We are poised to be a leader in this space by pairing Fujifilm�s vast knowledge and expertise of retail printing, workflow solutions and consumer imaging needs with Xerox�s market-leading on-demand publishing, digital technology and media expertise. We�re passing along these benefits to our customers to better meet growing consumer demand.� �Our collaborative strategy makes us uniquely positioned in the marketplace,� said John Meyer, vice president, Commercial Marketing, FUJIFILM U.S.A. �We give photo retailers and photo labs � both large and small � access to a new revenue stream and the benefit of industry-leading know-how from two digital leaders.� By incorporating a Fujifilm kiosk and a Xerox Phaser 7760 printer or Xerox DocuColor 242/252/260 Digital Color Printer, retailers and professional photo labs can produce items in house. Photo retailers can also work with commercial print providers to create custom products on the Xerox DocuColor 5000 /7000AP/8000AP Digital Press or Xerox iGen3. Fujifilm incorporates its Imaging Intelligence technology to all of its products, which is recognized as one of the best tools for color refinement, red-eye reduction, and photographic-quality prints. For more information, visit www.fujifilmusa.com/pma and www.xerox.com. All product and company names herein may be trademarks of their registered owners.