Glu Launches TV and YouTube Campaign for Kim Kardashian: Hollywood
11 May 2015 - 10:00PM
Business Wire
- Television commercial starring Kim
Kardashian West
- Online content featuring digital
stars including Strawburry17 and Jessica Harlow
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
today announced the launch of a new television commercial in
support of the game Kim Kardashian: Hollywood, starring Mrs.
Kardashian West. Scheduled to air in major U.S. metropolitan
markets, the commercial targets the game's core demographics
through broadcast networks with synergistic viewership.
"I am delighted to announce Glu's first ever television
commercial which will bring our Kim Kardashian: Hollywood title to
new broadcast audiences," said Niccolo de Masi, Glu Chairman and
CEO. "This is an important milestone in our aspiration to deliver
unmissable entertainment anywhere."
The company has also launched an online campaign through Maker
Studios, a global leader in short-form video content for tech-savvy
audiences. The weeklong campaign pits a roster of top YouTube
talent, who partnered with Maker, against one another in a
competition to achieve the highest status in Kim Kardashian:
Hollywood. The campaign kicked-off on May 8th and features digital
stars Strawburry17, LDShadowLady, Farahdhukai, JessicaHarlow,
SuperMaryFace, Jouelzy and others. Throughout the contest, these
YouTubers will be posting videos related to the Kim Kardashian:
Hollywood game to their combined audience of more than 46 million
YouTube and Twitter followers*. Videos from the competition can be
viewed at http://bit.ly/1ckahRY.
* There is some fan overlap among these YouTubers and social
channels
About Kim Kardashian: Hollywood
Rise from the ranks of clothing store fashion consultant to
basking in the spotlight at the hottest events with Kim Kardashian
West herself. Players experience the drama and excitement of
earning Hollywood notoriety by completing projects and tasks that
lead to new career opportunities. Join Kim Kardashian West on a red
carpet adventure to create your own fame and fortune!
http://smarturl.it/getkkh
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER, DINER
DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE
COMMANDO, RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP
games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL
GAME, and HERCULES: THE OFFICIAL GAME, on the App Store, Google
Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone.
Glu’s unique technology platform enables its titles to be
accessible to a broad audience of consumers globally. Founded in
2001, Glu is headquartered in San Francisco with major U.S. offices
outside Seattle and in Long Beach, and international locations in
Canada, China, India, Japan, Korea, and Russia. Consumers can find
high-quality entertainment wherever they see the ‘g’ character logo
or at www.glu.com. For live updates, please follow Glu via Twitter
at www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER,
DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS,
FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU
MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.
or its subsidiaries.
Media Relations:Jason EnriquezGlu Mobile,
Inc.415-800-6263pr@glu.comorInvestor Relations:Seth
PotterICR, Inc.646-277-1230ir@glu.com
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