Greenlane Partners with Last Prisoner Project to Aid in Cannabis Criminal Justice Reform
06 January 2021 - 11:00PM
Greenlane Holdings, Inc. (“Greenlane” or “the Company”) (Nasdaq:
GNLN), a global house of brands and one of the largest sellers of
premium cannabis accessories, child-resistant packaging, and
specialty vaporization products, today announced its partnership
with Last Prisoner Project (“LPP”), a nonprofit organization
committed to clemency and expungement, re-entry programs and
advocacy for individuals with cannabis convictions.
Last Prisoner Project is a network of cannabis
industry leaders, policy and education experts, executives, and
artists dedicated to bringing restorative justice to the cannabis
industry. Their program is dedicated to releasing the more than
40,000 people currently incarcerated for cannabis offenses that are
now legal in most states, raising public awareness of social
injustice in the cannabis space and removing barriers to employment
within the legal cannabis industry for those negatively impacted by
the War on Drugs.
“Greenlane recognizes its responsibility to
assist in rectifying the inequality and injustice that persists in
the cannabis space,” said Aaron LoCascio, Co-Founder and CEO of
Greenlane. “Last Prisoner Project has made incredible progress
towards its mission and Greenlane is proud to contribute to such a
committed and influential advocacy group that is generating
meaningful change.”
Per the partnership, Greenlane will make a
direct monetary contribution to LPP and participate in the
non-profit’s ‘Roll It Up For Justice’ program which encourages
customers to donate to LPP at checkout on Greenlane’s consumer
facing e-commerce websites and in Higher Standards retail stores.
Greenlane also has plans to launch product collaborations with LPP
to direct a portion of its profits in support of re-entry programs,
criminal record expungement, and release.
“Last Prisoner Project is extremely thankful for
Greenlane’s generosity and support,” said Mary Bailey, Managing
Director of Last Prisoner Project. “We have already established
direct services in three states within our first year of
operations, and plan to scale initiatives to at least six
additional states in 2021 using capital from fundraising efforts.
Greenlane’s partnership brings us one step closer to reaching our
fundraising goal and furthering our mission to bring social justice
to the cannabis industry.”
About Greenlane Holdings,
Inc.Greenlane (NASDAQ: GNLN) is the leading global
platform for the development and distribution of premium cannabis
accessories and lifestyle products. The company operates as a
powerful house of brands, a third-party brand accelerator, and
omni-channel distribution platform. Greenlane serves the global
markets with an expansive customer base of more than 11,000 retail
locations, including licensed cannabis businesses, smoke shops, and
specialty retailers. Greenlane’s world-class team provides services
including product development, go-to-market strategy, sales and
marketing support, customer service, direct-to-consumer
fulfillment, supply chain management, and distribution. As a
pioneer in the cannabis space, Greenlane is the partner of choice
for many of the industry’s leading brands, including PAX Labs,
Storz & Bickel (Canopy-owned), Cookies, Grenco Science, and
DaVinci. Greenlane also proudly owns and operates a diverse brand
portfolio including packaging innovator Pollen Gear™, the K.Haring
Glass Collection by Higher Standards, Marley Natural™, and VIBES™
rolling papers. Higher Standards, Greenlane’s flagship brand,
offers both a high-end product line and immersive retail experience
with groundbreaking stores in both New York City’s Chelsea Market
and Malibu, California. Greenlane also owns and operates both
Vapor.com and VapoShop.com, two industry-leading,
direct-to-consumer e-commerce platforms in North America and Europe
respectively. For additional information, please visit:
https://gnln.com/.
Media ContactMATTIO
CommunicationsGreenlane@mattio.com
Investor ContactRob
KellyInvestor Relations, MATTIO
CommunicationsGreenlane@mattio.com1-416-992-4539
About Last Prisoner ProjectThe
Last Prisoner Project (LPP) is a nonprofit
organization dedicated to cannabis-related criminal justice reform.
As the United States moves away from the criminalization of
cannabis, giving rise to a major new industry, there remains the
fundamental injustice inflicted upon those who have suffered under
America’s unjust policy of cannabis prohibition. Through
intervention, advocacy, and awareness campaigns, the Last
Prisoner Project works to redress the past and continuing
harms of these inhumane and ineffective laws and policies. Visit
www.lastprisonerproject.org or text
FREEDOM to 24365 to donate and learn more.
LPP MEDIA CONTACTSLinda Carbone
and Katie LeggettPRESS
HERElinda@presshereproductions.com /
katie@pressherepublicity.com
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