Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon™
04 August 2021 - 11:25PM
Business Wire
New campaign showcases Groupon as the go-to
destination for local experiences
Experiences marketplace Groupon announced the launch of a new
global brand campaign today encouraging people to get out and
explore the world of experiences around them.
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the full release here:
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Groupon, the go-to destination for local
experiences, is encouraging people to get out and Grab Life by the
Groupon. The company's new brand campaign brings Groupon's expanded
inventory and reimagined user experience to the forefront and
showcases the thousands of fun and affordable experiences that
people can do in their local communities. (Photo: Business
Wire)
Grab Life by the GrouponTM was developed in partnership with FCB
and showcases Groupon as the destination for affordable local
experiences. Since the beginning of 2021, Groupon has made progress
expanding its inventory and removing repeat purchase restrictions
to give consumers the value, selection and convenience they want
from a local experiences marketplace. With the recent launch of a
new, personalized user experience that brings the new inventory
front and center, Groupon is releasing a new campaign to drive
consumer engagement and make the Groupon brand synonymous with
local experiences.
“This is a zeitgeist moment for Groupon -- coming out of the
pandemic, we all want to get back to experiences that bring us joy,
enrich our lives and allow us to connect meaningfully with others.
And Groupon is here for that,” said Groupon’s Chief Marketing
Officer Jill Balis. “Grab Life by the Groupon showcases what we've
been doing over the past year to improve our inventory and
modernize the customer and merchant experiences. We’re excited to
show off this work and help people explore the thousands of fun and
affordable experiences available in their local communities.”
For the first time since 2019, Groupon is returning to TV with a
30-second spot titled “Grab Life” asking people to choose whether
to accept life as it is or grab life like their life depends on it.
“Grab a drumstick, grab a paintbrush, grab a concert, grab a back
wax, grab anything, everything, that laser thing, hands of America
grab the Groupon app and grab life by the Groupon,” says the
narrator of the ad. Additional creative components include digital
OOH, display, audio, OLV and social.
“We’re thrilled to partner with Groupon to evolve their brand
identity with consumers and merchants and drive engagement through
bold and adventurous activations and storytelling,” said Andrés
Ordóñez, Chief Creative Officer of FCB Chicago. “We can’t wait to
show the world how experiences define who we are and help us live
our best life.”
Grab Life by the Groupon is the first campaign from the agency
for Groupon and since its historic showing at Cannes Lions, where
FCB won the coveted “Network of the Year” title and took home an
unprecedented five Grands Prix, including two Titanium honors.
The campaign officially debuts in the United States this week
and will launch in select international markets later this
year.
For the latest on Grab Life by the Groupon and much more, follow
Groupon on YouTube, Facebook, Instagram and Twitter.
About Groupon
Groupon (NASDAQ: GRPN) is an experiences marketplace where
consumers discover fun things to do and local businesses thrive.
For our customers, this means giving them an amazing selection of
experiences at great values. For our merchants, this means making
it easy for them to partner with Groupon and reach millions of
consumers around the world.
About FCB
FCB (Foote, Cone & Belding) is a global, award-winning and
integrated marketing communications company with a heritage of
creativity and success dating from 1873. Named Cannes Lions
2020/2021 Network of the Year, Adweek 2020 Global Agency of the
Year, 2020 Ad Age A-List Agency Standout and the #1 Global Network
on The Good Report 2020, FCB focuses on creating “Never Finished”
campaign ideas that have the power to transform brands, businesses
and communities. With more than 8,000 people in 109 operations in
80 countries, the company is part of the Interpublic Group of
Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on
Instagram and Twitter and FCB Global on Facebook and LinkedIn.
For more media assets please visit here.
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version on businesswire.com: https://www.businesswire.com/news/home/20210804005698/en/
Groupon Nick Halliwell nhalliwell@groupon.com
FCB Melanie Mitchem Melanie.Mitchem@fcb.com
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