Haggar Women's Wear Subsidiary to Change Name With Corporate Headquarters Move
12 January 2004 - 11:05PM
PR Newswire (US)
Haggar Women's Wear Subsidiary to Change Name With Corporate
Headquarters Move Jerell, Ltd., Transitions Name to Haggar Women's
Wear, Ltd. DALLAS, Jan. 12 /PRNewswire-FirstCall/ -- Haggar
Clothing Co. is transitioning the name of its women's wear
subsidiary Jerell, Ltd. to Haggar Women's Wear, Ltd. The name is
effective today, the same day the women's wear subsidiary moves
into new Haggar corporate headquarters located at Two Colinas
Crossing, 11511 Luna Road, Dallas, Texas. Dallas associates from
Haggar men's wear located at 6113 Lemmon Avenue as well as the
women's subsidiary located at 1431 Regal Row, move today to the
recently purchased facility consolidating men's wear and women's
wear into one location. With the integration, operational
efficiencies such as sourcing, manufacturing, designing and
marketing will be achieved. "With the purchase of a six story
office building and consolidation of operations into one location,
it makes good business and marketing sense to also transition the
name of our women's wear subsidiary to Haggar Women's Wear Ltd.,"
stated Frank Bracken, president and chief operating officer for
Haggar Clothing Co. "For over 77 years, the Haggar(R) name
continues to be well- known and respected in the apparel industry.
Now our women's wear subsidiary can confidently utilize the Haggar
name in the women's wear industry." Ed Vierling, president and
chief operating office of Haggar Women's Wear, Ltd., added, "Taking
the Haggar name as a part of our new corporate identity provides
the women's wear subsidiary with more growth opportunities. The
incredible heritage and strength of the Haggar name combined with
the move into new corporate headquarters enables the women's wear
business to take advantage of efficiencies, as well as share
creative and innovative ideas. The relocation and name transition
is generating a new level of energy for the Haggar name in both
men's and women's wear." About Haggar Women's Wear, Ltd. Jerell,
Ltd. was acquired by Haggar Clothing Co. in 1999. The name
transition to Haggar Women's Wear, Ltd. is effective January 12,
2004. National accounts include Bealls, Coldwater Creek, Dillard's,
Federated Stores, JCPenney, Kohl's and Mervyn's, as well as
specialty store customers across the country. Haggar Women's Wear,
Ltd. has the talent and experience to promote established brands
such as Haggar(R), Stonebridge(R), Ali Miles(R) and more. About
Haggar Haggar Clothing Co., a wholly owned subsidiary of Haggar
Corp. (NASDAQ:HGGR), is a leading marketer of men's casual and
dress apparel and women's sportswear, with global headquarters in
Dallas, TX. Haggar markets in the United States, United Kingdom,
Canada, Mexico and Indonesia. Haggar also holds exclusive licenses
to use the Claiborne(R) trademark in the United States to
manufacture, market and sell men's shorts and pants and to use the
Kenneth Cole New York(R) and Reaction Kenneth Cole(R) trademarks
throughout the United States to manufacture, distribute and sell
men's tailored dress pants and men's dress and casual pants and
shorts in men's classification pant departments. For more
information visit the Haggar website at http://www.haggar.com/ .
DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann, , or
Genna Blackman, , both of LaForce & Stevens, +1-212-242-9353,
for Haggar Clothing Co.; or Angie Frey of Haggar Clothing Co.,
+1-214-956-4182, or Web site: http://www.haggar.com/
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