NEW YORK, Jan. 27, 2021 /PRNewswire/ -- Vimeo, the world's
leading all-in-one video solution, today launched a suite of tools
to help marketers and businesses reach— and ultimately
convert— new customers with video. To streamline
the process of managing and communicating with customer leads,
Vimeo also introduced new and enhanced integrations with HubSpot,
Mailchimp, Constant Contact, and more. Users can now add
customizable contact forms to their videos, sync form submissions
directly to their preferred email marketing platform, and engage
prospects with in-email video GIFs— all from the Vimeo
platform.
"Finding and engaging potential customers with video
is an essential component of every successful marketing strategy
today: Videos can increase click-through rates up to 300% and
convert interested viewers into paying customers," said Mark
Kornfilt, Chief Product Officer at Vimeo. "Our lead-generation
solution is designed to be brilliantly simple so every marketer,
regardless of budget or expertise, can add the power and utility of
video to their toolbox. We're thrilled to take this next step
forward in making professional-quality video possible for
all."
"The power of video to engage customers, anywhere, any time, is
a remarkable tool for compelling marketing campaigns," said
Scott Brinker, VP of Platform
Ecosystem at HubSpot. "With Vimeo's new integration with HubSpot's
CRM platform, leads generated within these videos seamlessly flow
into a company's marketing and sales engine."
"Entrepreneurs and small businesses rely on a variety of
marketing channels to engage with their customers. Adding video to
email and offering lead generation capture on Vimeo within
Mailchimp helps millions of our customers make the most out of
their video content," said Joni
Deus, Senior Director of Product, Partnerships at
Mailchimp.
"As the shift to an online-first world accelerates, small
businesses need every tool at their disposal to both create
compelling content and communicate their value to customers," said
Dom LaCava, Director of Strategic and Technology Partnerships at
Constant Contact. "This integration with Vimeo enables small
business leaders to drive results from their email marketing by
easily embedding videos into campaigns to create a more engaging
and immersive experience for the reader. It also allows them to
explore deeper personalization in their email campaigns as they
work to provide customers with dynamic content that
converts."
Key capabilities include:
- Create and customize contact forms: Collect relevant
viewer information through in-video contact forms that are fully
customizable and mobile optimized. Select which information to ask,
add company logos and messages, decide in-video placement, link out
to important privacy policies, and then track impressions and
response rates directly within Vimeo analytics to understand what
works and what doesn't.
- Integrate with top marketing platforms: Connect a Vimeo
account to HubSpot, Mailchimp, Constant Contact and more— and any
lead information collected will automatically sync with existing
mailing lists.
- Send engaging emails with GIFs to leads: Make and embed
GIFs of any video in follow-up email campaigns to increase
engagement and click-through rates. Vimeo auto-generates unique
embed codes for a number of software companies— including HubSpot,
Mailchimp, Constant Contact, Campaign Monitor, Keap, Gmail, and
Google AMP.
Today's launch is the latest in a series of new feature releases
and integrations from Vimeo to help businesses communicate more
effectively with video, and follows the launch of Vimeo Record, a
free video messaging tool for remote teams.
Vimeo's video marketing and lead-generation tools are
available to Vimeo Business, Premium, and Enterprise users. To
learn more, please visit the Vimeo blog.
About Vimeo
Vimeo is the
world's leading all-in-one video software solution. Our platform
enables any professional, team, and organization to unlock the
power of video to create, collaborate and communicate. We proudly
serve our growing community of over 200 million users — from
creatives to entrepreneurs to the world's largest companies. Vimeo
is an operating business of IAC (NASDAQ:IAC). Learn more
at www.vimeo.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/vimeo-launches-new-video-marketing-tools-301215962.html
SOURCE Vimeo