IZEA Announces Instagram Reels Support in Shake™
08 August 2020 - 12:30AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced that Shake has added support for
Instagram Reels, just two days after public availability of the new
feature was announced by Facebook. Shake is IZEA’s first
platform to offer sponsorships of Instagram Reels, and influencers
are invited to begin submitting Shake listings for Reels starting
today. Currently in pre-registration, Shake is a new online
marketplace that allows creators to offer their services, delivered
digitally, for a self-determined price. Social media Influencers,
photographers, writers, videographers, and more can use IZEA Shake
to collaborate and transact with marketers and individual buyers.
Reels allows influencers to create short and
entertaining videos to share with their audience or anyone on
Instagram. Influencers record and edit 15-second multi-clip videos
that can include samples of songs from Instagram’s music library
and other audio, along with augmented reality and other video
effects. Influencers with public accounts are able to share Reels
through a new space within the Explore tab of Instagram in order to
reach a larger global audience.
“We are thrilled to add support for Instagram Reels
influencer sponsorship opportunities within Shake,” said IZEA
Founder and CEO Ted Murphy. “Short form video content continues to
grow in popularity with both consumers, and with marketers seeking
to reach those consumers. Some creators truly excel in producing
these types of videos, and we want to provide a platform for them
to easily monetize their content, creativity and influence.”
Instagram Reels has been added alongside TikTok
inside the Shake platform. Shake is designed to be both flexible
and social channel agnostic, allowing quality creators of all types
and sizes to join the platform.
Instagram Reels Influencers who would like to join
Shake can visit https://shake.izea.com.
All product names, logos, and brands are property
of their respective owners. All company, product and service names
used in this press release are for identification purposes only.
Use of these names, logos, and brands does not imply endorsement or
partnership.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expects,” “anticipates,” “estimates,” “believes,”
“intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or
“future,” or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
improve Adjusted EBITDA, expectations with respect to operational
efficiency, and expectations concerning IZEA’s business strategy.
Forward-looking statements involve inherent risks and uncertainties
which could cause actual results to differ materially from those in
the forward-looking statements, as a result of various factors
including, among others, the following: our ability to raise
additional funding needed to fund our business operation in the
future, uncertainty relating to the effects of COVID-19,
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize the IZEAx
marketplace platform; inability to finance growth initiatives in a
timely manner; our ability to satisfy the requirements for
continued listing of our common stock on the Nasdaq Capital Market;
changing economic conditions that are less favorable than expected;
and other risks and uncertainties described in IZEA’s periodic
reports filed with the Securities and Exchange Commission. The
forward-looking statements made in this release speak only as of
the date of this release, and IZEA assumes no obligation to update
any such forward-looking statements to reflect actual results or
changes in expectations, except as otherwise required by law.
- IZEA Announces Instagram Reels Support in Shake™
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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