Lottery.com Introduces LotteryLink Brand for B2B Affiliates and Master Affiliates
01 February 2022 - 11:00PM
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the
“Company”), a leading technology company that is transforming how,
where and when the lottery is played, announced that it has
launched LotteryLink, an important branding initiative of its
global B2B affiliate marketing. This branding is a continuation of
Lottery.com’s strategy to utilize highly recognizable and
descriptive names and domains to reach its global digital audience
and leverage the Company’s strong affiliate marketing capabilities.
The Company has a pipeline of both online and
physical affiliates it anticipates will be important contributors
to LotteryLink in 2022. As an example, one of its master affiliates
has developed a customized program specifically focused on
brick-and-mortar retailers promoting their customers’ purchase of
Lottery.com products. A pilot of this program was launched in
December 2021 with one of the nation’s largest grocery
retailers.
Additionally, the Company launched B2C customer
marketing campaigns in December 2021. With a focus on leveraging
Lottery.com’s recognizable brand, these campaigns are utilizing
multiple media channels, including targeted digital ads and search
engine optimization to reach new users. An example of these ads can
be viewed here. The Company is funding these campaigns with cash on
hand, including $30 million received from the previously announced
sale of prepaid advertising credits in the third quarter of 2021.
The Company expects to drive B2C user growth in 2022 with this
direct-to-consumer marketing in addition to growth generated by
LotteryLink.
“We are aggressively working to grow our user
base while maintaining a sharp focus on capital discipline,” said
Tony DiMatteo, CEO and Co-Founder of Lottery.com. “I believe that
the combination of LotteryLink’s ability to expand our user base
with limited marketing spend and our favorable customer acquisition
costs in our B2C segment puts us in a position to grow
profitability. Today’s announcement is an example of the consistent
progress we are making on our growth initiatives. We remain focused
on the continued execution of our strategic plan.”
About Lottery.com
Lottery.com is a leading technology company that
is transforming how, where and when lottery is played. Its engaging
mobile and online platforms enable players located in the United
States and internationally to remotely purchase legally sanctioned
lottery games. Fans and subscribers look to Lottery.com for
compelling, real-time results on more than 800 lottery games from
more than 40 countries. Additionally, commercial partners and
affiliates can utilize LotteryLink to provide Lottery.com products
to their customers. Through WinTogether.org, Lottery.com is
fundamentally changing how non-profit donors are incentivized to
action by gamifying charitable giving. In all that it does,
Lottery.com’s mission remains the same: an uncompromising passion
to innovate, grow a new demographic of enthusiasts, deliver
responsible and trusted solutions, and promote community and
philanthropic initiatives. For more information, visit
http://www.lottery.com.
Important Notice Regarding
Forward-Looking Statements
This press release contains statements that
constitute “forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933, as amended (the
“Securities Act”), and Section 21E of the Securities Exchange Act
of 1934, as amended (the “Exchange Act”). All statements, other
than statements of present or historical fact included in this
press release, regarding the Lottery.com’s strategy, future
operations, revenue guidance, projected costs, prospects, plans and
objectives of management are forward-looking statements. When used
in this press release, the words “could,” “should,” “will,” “may,”
“believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,”
the negative of such terms and other similar expressions are
intended to identify forward-looking statements, although not all
forward-looking statements contain such identifying words. These
forward-looking statements are based on management’s current
expectations and assumptions about future events and are based on
currently available information as to the outcome and timing of
future events. Except as otherwise required by applicable law,
Lottery.com disclaims any duty to update any forward-looking
statements, all of which are expressly qualified by the statements
in this section, to reflect events or circumstances after the date
of this press release. Lottery.com cautions you that these
forward-looking statements are subject to numerous risks and
uncertainties, most of which are difficult to predict and many of
which are beyond the control of Lottery.com. In addition,
Lottery.com cautions you that the forward-looking statements
contained in this press release are subject to the following
factors: (i) the outcome of any legal proceedings that may be
instituted against Lottery.com; (ii) Lottery.com’s ability to
maintain effective internal controls over financial reporting,
including the remediation of identified material weaknesses in
internal control over financial reporting relating to segregation
of duties with respect to, and access controls to, its financial
record keeping system, and Lottery.com’s accounting staffing
levels; (iii) the effects of competition on Lottery.com’s future
business; (iv) risks related to Lottery.com’s dependence on its
intellectual property and the risk that Lottery.com’s technology
could have undetected defects or errors; (v) changes in applicable
laws or regulations; (vi) risks related to the COVID-19 pandemic
and its effect directly on Lottery.com and the economy generally;
(vii) risks relating to privacy and data protection laws, privacy
or data breaches, or the loss of data; (viii) the possibility that
Lottery.com may be adversely affected by other economic, business,
and/or competitive factors; (ix) the ability of Lottery.com to
achieve its strategic and growth objectives as stated or at all;
and (x) those factors discussed under the heading “Risk Factors” in
the Form S-1 filed by Lottery.com with the SEC on November 18,
2021, and the other documents filed, or to be filed, by Lottery.com
with the SEC. Should one or more of the risks or uncertainties
described in this press release materialize or should underlying
assumptions prove incorrect, actual results and plans could differ
materially from those expressed in any forward-looking statements.
Additional information concerning these and other factors that may
impact the operations and projections discussed herein can be found
in the reports that Lottery.com has filed and will file from time
to time with the SEC. These SEC filings are available publicly on
the SEC’s website at www.sec.gov.
Lottery.com Contact:
Matthew Schlarb
VP, Investor Relations
(512) 585-7789
ir@lottery.com
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